I don't think this is a real movement but if it was I would actually use the word more. There is a little troll in all of us and for me upsetting people who get upset about the missuse of Roguelike brings me joy. Applying it to every game with even the tiniest tribute to Rogue mechanics is super joyful.
Plus, real world grammar is descriptive, at least in our culture and I suspect all of them really. Even if it's wrong it's right if everyone knows what you are talking about.