** GAME OF THRONES SPOILERS **
No matter what happened , it's not going to please everyone but I do think when you spend years building up characters & then kill them off nearing the end , it will always be a let down to most.
Conversely, having a character come back from missing for years on the show ( BRAN ) w/ near zero fans caring about & proceed to make him King , will leave a bad taste in peoples' mouth .
The whole thing seems poorly thought out overall...too many bad decisions made that wasn't going to play out well for a rabid fanbase... but when you think about it, it goes right along with the majority of the writing in GOT. Everything you always hoped to happen or thought would happen , usually veers off in a different direction.
SO we probably shouldn't be too surprised about it in the end.