Jerykk wrote on Apr 7, 2019, 22:44:
That's not a sustainable strategy and won't turn it into a Steam-killer (Origin has had permanent exclusives for years and still can't fill that role).
EA has never even begun to TRY to "kill" Steam. EA don't give much of a shit about the PC anyway. Their PC revenue has always been hovering about the ~15% mark of their total net revenue (16% for 2018). Their business is conslows.
And ever since EA has introduced their subscription program any comparisons with non-subscription stores/services are all but void anyway. Origin is no longer a "real" store (yes, you can still buy the games but that option is now almost "hidden" away behind the subscription stuff).
BTW, I don't think it would be or would have been hard to "kill" Steam at all if the big guys would have ever actually tried.
All it would take is e.g. EA, Ubi, Activision and Take2 to get together, pull their games from Steam and join forces on a newly created sales platform (maybe even the EGS).
I'm actually kind of baffled that they haven't already done that years ago. Of course they wouldn't "kill" Steam cuz Valve would do shit like release Half-Life 3 if they had to survive but if some of the big guys got togther they could have long established a very serious Steam competitor.
If I were Epic's Swim Teeny then I'd work more towards such joint ventures than spending so much on exclusivity deals.
Maybe he already has but the problem is that most of the big gigs only care about the conslows so they can't even be bothered. It's more convenient for them to just throw their games on Steam, grab a little extra revenue from PC sales and be done with it than to actually start a fight.