Borderlands 3 on Epic Games Store in September

2K Games and Gearbox Software confirm a recent rumor with the announcement of a September 13th release date for Borderlands 3, also confirming speculation that the PC edition of the shooter sequel will be exclusive to the Epic Games Store until a year from now. The Xbox Wire has a write-up on the game and an Official Announce Trailer, and the game's listing on the Microsoft Store suggests Windows and Xbox One cross-platform support, showing "cross-platform co-op" as one of the game's capabilities. The press release includes box art and a couple of screenshots, but this is still fairly preliminary, as more revelations are planned for next month: "For more details on the story, characters, gear, and everything else you’ll find in Borderlands 3, tune in on May 1 for the extended Gameplay Reveal Event livestream." There are plans for four different editions with escalating perks: A Standard Edition ($59.99 USD), a Deluxe Edition with bonus digital content ($79.99 USD), a Super Deluxe Edition with a Season Pass ($99.99 USD, or $119.99 after September 17th), and a Diamond Loot Chest Collector's Edition with all the preceding bonuses and a bunch of physical goodies ($249.99 USD). Here's word on their partnerships with the Epic Games Store and AMD:
PC Gaming on Steroids in Collaboration with AMD and the Epic Games store:
Developed from the ground up with AMD, Borderlands 3 will take full advantage of the most powerful PC hardware available, and is optimized for top performance and incredible gaming experiences on AMD Radeon™ graphics cards and Ryzen™ CPUs.

At launch on September 13, Borderlands 3 will be available for PC exclusively through the Epic Games store. Borderlands 3 will be available on additional PC digital storefronts in April 2020.

“The PC gaming community has been an important part of the success of the Borderlands series, and we are excited to be partnering with Epic who recognize its worldwide popularity and share in our commitment to bring Borderlands 3 to this rapidly expanding audience,” said Ismailer. “Our mission, in addition to delivering the most engaging and captivating entertainment experiences, is to embrace new distribution platforms that will contribute to our effort to grow the audience for Borderlands 3.”

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91.
 
Re: Borderlands 3 on Epic Games Store in September
Apr 4, 2019, 16:46
Beamer
 
91.
Re: Borderlands 3 on Epic Games Store in September Apr 4, 2019, 16:46
Apr 4, 2019, 16:46
 Beamer
 
Listen, FloorPie, I'll just deal with your "exclusives kill price" argument.

What creates better pricing? Four main things:

1) Falling costs. As something gets cheaper to make, it often gets cheaper to purchase

2) Falling demand. This, of course, can have the opposite, as sometimes something being less in demand causes greater pricing, because selling less of something can greatly increase the cost to produce it

3) Competition over similar products. If Rage 2 wants to compete with Borderlands 3, one way to do so is to drop the price and show more value

4) Competition between retailers. Walmart can drop its price on Bounty Towels to get consumers to come to them over Target (though they do not - Walmart is Every Day Low Price, so they do not do sales), or Walmart can pressure Huffy Bikes to send production to China to reduce costs so that consumers can buy a $99 bicycle


How would an Epic Store reduce prices?

1) Epic has greatly reduced the cost to bring a game to market in some cases. In theory, this can be passed on to the consumer, though I do not expect it will be, because publishers typically try to maintain Minimum Advertised Price, and would be pressured by any other retail outlet (be it Steam or Gamestop) to match prices, otherwise it does them a disadvantage

2) Not Applicable

3) Not Applicable

4) Not Applicable. See, people like you keep thinking this is applicable. You keep thinking that Epic will want more sales than Steam, so it would drop prices, but instead it's doing exclusives. THIS IS NOT POSSIBLE. Again, Epic does not control pricing - publishers do. So there is NO PRICING COMPETITION AMONGST STEAM AND EPIC. The exact same human being, literally the exact same person, sets the price on both places. That person is an employee of the publisher, and does not particularly care if people are on Epic or on Steam. He wants a sale. Neither would have a pricing advantage, because neither controls their pricing.

There could be a billion storefronts, but since they're marketplaces, that one employee sets pricing on each storefront, and therefore increased competition isn't pricing competition, because while there are more places to buy something, there are not more people deciding pricing.

Let me give you a tangible, real-world example, since this seems to escape you. Amazon controls its pricing for some products, but for others, its a marketplace. For most products, it's actually both - Amazon sells the product itself, but any Joe Schmoe holding the product can also list it. For Luxury Beauty, though, Amazon restricts those Joe Schmoe's, and sells at MSRP. Several products have begun selling on Amazon, where they'd previously only been on Sephora. Now they're on both. "Great," someone unfamiliar with the concept of marketplaces may think, "competition! The price will fall!" But, in every case, the price has gone up? Why? Because, even though it's now on Amazon, being officially on Amazon has brought about price stability. Amazon is no longer selling below MSRP, because it has an official relationship with the brand. The brand is now in control of the pricing on Amazon. Any discounts are gone.

Anyone arguing this does not understand how online marketplaces work. You keep arguing for something to happen that is literally impossible. The entities in competition do not control pricing, so pricing will not fall.
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