Publishers...
This demo was for pre-orders and Origin Premiere members. As in, you literally knew down to the SINGLE DIGIT how many people could be logging in. And still it's the "WE HAD NO IDEA DEMAND WOULD BE THIS HIGH! WE'RE ADDING SERVERS RIGHT NOW!" bullshit.
Stop fucking lying and admit you're just cheap pieces of shit, EA.
Ideally, publishers want 50 million people to buy their game while they put up exactly one server, and then everyone just queues to play for 3000 hours, while being served ads. (Some EA shitheel just read this comment and jizzed all over himself at the mere thought.)