I think they should give it more time. Obviously on sale it won't bring in as much as it would at full price, but I think that with the (expected) holiday sales coming up they might suddenly move a lot of copies. At least that is my thought since I looked at it and was interested, but not full-price-new interested.
I'm like the man who single-handedly built the rocket and went to the moon. What was his name? Apollo Creed?