This is probably on me for expecting good writing from a MMORPG, but the tonal shift in this expansion is probably the most jarring thing for me while trying to play it. You go from high level sci-fi/fantasy with visiting alien planets and dealing with gods responsible for the creation of the universe... too being killed by lizards that lick REALLY HARD while you are helping some farmhand harvest their organs. I mean, really? I just slayed a god and survived a blow from his ethereal scythe larger than my body... Ugh.
That isn't even touching on Sylvanas' transformation into Zombie Hitler and how shallow and forced that feels.
I know you can only escalate things so far, but how about downshifting a few gears first before kicking heroes of the universe back into picking onions for the local town drunks hangover cocktail and vapid faction war themes?
The only good thing, lore-wise, to come out of this has been the cinematic they did for Jaina where she was apologizing to her father's ghost for siding with the Horde against him. That was fantastic so I know they have it in them.