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Nexon Cutting LawBreakers Losses; Blames PUBG

The Nexon Q3 2017 Investor Presentation came out close to two months ago, but the news that drew attention at the time was their acquisition of a new mobile studio. DSOGaming notes that at the time the publisher also revealed that LawBreakers represented a majority of their "impairment loss" for the period. Word is: "In Q3, impairment loss related to LawBreakers accounts for the majority of the total other expense. We will not accrue any more impairment loss pertaining to LawBreakers." The Investopedia explains the term: "Impairment loss is the decrease in an asset’s net carrying value that exceeds the future undisclosed cash flow it should generate. Net carrying value is an asset’s acquisition cost minus depreciation. Impairment occurs when a company sells or abandons an asset that is no longer beneficial. Impaired assets must be recognized as a loss on the company’s income statement." Nexon also stated in an investor's conference call that they blame the failures of Boss Key's shooter on the success of PLAYERUNKNOWN'S BATTLEGROUNDS, the battle royale shooter that had already sold more than four million copies a couple of months before LawBreakers' release:

"Our results in North America in the third quarter were below our outlook, mainly due to the sales from LawBreakers being below our expectations. LawBreakers is a unique FPS developed for core users. We had very high expectations for its launch; however, the timing of its launch turned out to be unfortunate, specifically the blockbuster PC online game PlayerUnknown’s Battlegrounds came out right about the same time, making the market environment very tough for first-person shooters in general and for LawBreakers."

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29. Re: Nexon Cutting LawBreaker Losses; Blames PUBG Jan 3, 2018, 15:17 Prez
 
Acleacius wrote on Jan 3, 2018, 14:59:
Jerykk wrote on Jan 3, 2018, 13:11:
Beamer wrote on Jan 3, 2018, 11:41:
aka_STEVE wrote on Jan 3, 2018, 11:21:
...or blame it on the fact that your company aligned itself with Cliffy B ?
...and most PC users will never forget him.

I'd be shocked if even a fraction of PC users had a clue who he was, let alone what he did that pissed some off, let alone would "never forgive him."

Just a bunch of crotchety old men that complain about how much better everything was when they were teenagers while complaining about how much the devs that made the things they loved when they were teenagers are evil, stupid, or both.

....Nobody cares about Cliffy B and he's certainly not the reason why LawBreakers failed.....
Is there a name for "funny ironic contradictions"?

His infamy clearly played a part in word of mouth, at the very least.

It's odd that so many people don't get this. Lawbreakers wasn't aimed at the casual market the way Overwatch and the Battle Royale games that are currently all the rage are - it's success was largely hinging upon the buy-in of the hardcore PC gaming market. The very same one he's told to fuck off many times throughout his career. Of course Lawbreakers suffered because of his past indiscretions. That said, given the aforementioned major shortcomings surrounding Lawbreakers, it was never going to be a smash success. At best it was going to be a niche hardcore shooter darling similar to the first Tribes, but I have no doubt it failed to achieve even close to that because of who's project it was.
 
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    Date Subject Author
  1. Jan 3, 09:38 Re: Nexon Cutting LawBreaker Losses; Blames PUBG RedEye9
  2. Jan 3, 09:56  Re: Nexon Cutting LawBreaker Losses; Blames PUBG TheEmissary
  3. Jan 3, 09:57   Re: Nexon Cutting LawBreaker Losses; Blames PUBG SpectralMeat
  9. Jan 3, 12:33    Re: Nexon Cutting LawBreaker Losses; Blames PUBG El Pit
  10. Jan 3, 13:09     Re: Nexon Cutting LawBreaker Losses; Blames PUBG Prez
  4. Jan 3, 10:06   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  12. Jan 3, 13:30    Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
  17. Jan 3, 13:44     Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  22. Jan 3, 14:00      Re: Nexon Cutting LawBreaker Losses; Blames PUBG TheEmissary
  41. Jan 3, 19:25       Re: Nexon Cutting LawBreaker Losses; Blames PUBG Darks
  43. Jan 3, 20:02        Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  48. Jan 4, 10:33         Re: Nexon Cutting LawBreaker Losses; Blames PUBG Darks
  6. Jan 3, 11:27   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Quinn
  27. Jan 3, 14:58    Re: Nexon Cutting LawBreaker Losses; Blames PUBG DangerDog
  45. Jan 4, 00:19   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Slick
  5. Jan 3, 11:21 Re: Nexon Cutting LawBreaker Losses; Blames PUBG aka_STEVE
  7. Jan 3, 11:41  Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  8. Jan 3, 11:58   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Flatline
  15. Jan 3, 13:39    Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  18. Jan 3, 13:44     Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
  19. Jan 3, 13:46      Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  23. Jan 3, 14:08       Re: Nexon Cutting LawBreaker Losses; Blames PUBG HoSpanky
  30. Jan 3, 16:46       Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
  20. Jan 3, 13:54      Re: Nexon Cutting LawBreaker Losses; Blames PUBG RedEye9
  21. Jan 3, 14:00       Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  24. Jan 3, 14:11        Re: Nexon Cutting LawBreaker Losses; Blames PUBG RedEye9
  25. Jan 3, 14:22         Re: Nexon Cutting LawBreaker Losses; Blames PUBG SpectralMeat
  32. Jan 3, 16:56        Re: Nexon Cutting LawBreaker Losses; Blames PUBG Creston
  34. Jan 3, 17:10         Re: Nexon Cutting LawBreaker Losses; Blames PUBG SlimRam
  44. Jan 3, 21:21        Re: Nexon Cutting LawBreaker Losses; Blames PUBG Sepharo
  50. Jan 4, 12:11     Re: Nexon Cutting LawBreaker Losses; Blames PUBG Flatline
  11. Jan 3, 13:11   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Jerykk
  28. Jan 3, 14:59    Re: Nexon Cutting LawBreaker Losses; Blames PUBG Acleacius
>> 29. Jan 3, 15:17     Re: Nexon Cutting LawBreaker Losses; Blames PUBG Prez
  31. Jan 3, 16:50      Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
  38. Jan 3, 18:17       Re: Nexon Cutting LawBreaker Losses; Blames PUBG DangerDog
  14. Jan 3, 13:33  Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
  13. Jan 3, 13:32 Re: Nexon Cutting LawBreaker Losses; Blames PUBG Creston
  16. Jan 3, 13:40  Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
  26. Jan 3, 14:53 Re: Nexon Cutting LawBreaker Losses; Blames PUBG DangerDog
  33. Jan 3, 16:58 Re: Nexon Cutting LawBreaker Losses; Blames PUBG born2expire
  35. Jan 3, 17:11  Re: Nexon Cutting LawBreaker Losses; Blames PUBG RedEye9
  37. Jan 3, 18:16   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Prez
  36. Jan 3, 17:15 Re: Nexon Cutting LawBreaker Losses; Blames PUBG MrBone
  49. Jan 4, 11:15  Re: Nexon Cutting LawBreaker Losses; Blames PUBG Theo
  39. Jan 3, 18:23 Re: Nexon Cutting LawBreaker Losses; Blames PUBG StingingVelvet
  40. Jan 3, 19:16  Re: Nexon Cutting LawBreaker Losses; Blames PUBG NKD
  42. Jan 3, 19:28  Re: Nexon Cutting LawBreaker Losses; Blames PUBG Slashman
  46. Jan 4, 00:32   Re: Nexon Cutting LawBreaker Losses; Blames PUBG StingingVelvet
  47. Jan 4, 10:06 Re: Nexon Cutting LawBreakers Losses; Blames PUBG MrBone
  51. Jan 4, 16:58  Re: Nexon Cutting LawBreakers Losses; Blames PUBG Osc8r
  52. Jan 4, 21:55   Re: Nexon Cutting LawBreakers Losses; Blames PUBG Sepharo


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