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Nexon Cutting LawBreakers Losses; Blames PUBG

The Nexon Q3 2017 Investor Presentation came out close to two months ago, but the news that drew attention at the time was their acquisition of a new mobile studio. DSOGaming notes that at the time the publisher also revealed that LawBreakers represented a majority of their "impairment loss" for the period. Word is: "In Q3, impairment loss related to LawBreakers accounts for the majority of the total other expense. We will not accrue any more impairment loss pertaining to LawBreakers." The Investopedia explains the term: "Impairment loss is the decrease in an asset’s net carrying value that exceeds the future undisclosed cash flow it should generate. Net carrying value is an asset’s acquisition cost minus depreciation. Impairment occurs when a company sells or abandons an asset that is no longer beneficial. Impaired assets must be recognized as a loss on the company’s income statement." Nexon also stated in an investor's conference call that they blame the failures of Boss Key's shooter on the success of PLAYERUNKNOWN'S BATTLEGROUNDS, the battle royale shooter that had already sold more than four million copies a couple of months before LawBreakers' release:

"Our results in North America in the third quarter were below our outlook, mainly due to the sales from LawBreakers being below our expectations. LawBreakers is a unique FPS developed for core users. We had very high expectations for its launch; however, the timing of its launch turned out to be unfortunate, specifically the blockbuster PC online game PlayerUnknown’s Battlegrounds came out right about the same time, making the market environment very tough for first-person shooters in general and for LawBreakers."

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17. Re: Nexon Cutting LawBreaker Losses; Blames PUBG Jan 3, 2018, 13:44 Beamer
 
jdreyer wrote on Jan 3, 2018, 13:30:
Beamer wrote on Jan 3, 2018, 10:06:
TheEmissary wrote on Jan 3, 2018, 09:56:
RedEye9 wrote on Jan 3, 2018, 09:38:
Always spread the blame.

How does PUBG's success have anything to do with LawBreakers failure. They are two totally unrelated sub-genres. Games that are sort of similar to it like Overwatch are still thriving. The problem is that the game just didn't seem all that interesting or original.

In part, anyone that was open to trying a new competitive FPS in that time period was playing PUBG.

But yeah, I'd say Overwatch is a more direct competitor, and Lawbreakers just did nothing to attract those players. Overwatch obviously had a much larger budget, particularly for marketing, but it built something of a world with distinct characters and spent a lot of time advertising those characters. Lawbreakers had characters, but that's about as much as you can say about them - they exist. I get that it wanted to be more streamlined and about the gameplay, but there was already something out there brighter and sparklier and without a large amount of people complaining about flaws that Lawbreakers was seeking to correct.

Yup, those marketing shorts achieved the impossible: they gave life to the characters in an online-only arena shooter. Compared to Mei, Winston, and Tracer, the Lawbreakers characters are cardboard cutouts. Hell, I hate online arena shooters, and even I wanted to buy Overwatch (I didn't though).

Also, they had a year head start.

Right? I love CS but hate anything with a high learning curve online. I don't play enough to get particularly good, and I like feeling like a god in a game these days (as I do right now in Wolfenstein 2.) But Overwatch had me somewhat interested.

However, I often see .gifs on reddit of Overwatch, with a caption like "I'm so sneaky, look what I did!" and then I watch the gif and have no clue what I'm looking at. No clue why it was impressive. No clue all the stuff going on or why. For just an arena shooter, it's weirdly incoherent in 20 second clips to someone who spent literal years of his life playing arena shooters in the late 90s. This isn't a complaint or criticism - I'm impressed they did something so drastically different that I have no clue what I'm looking at. Few games do that to me, especially in genres I know well.
 
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    Date Subject Author
  1. Jan 3, 09:38 Re: Nexon Cutting LawBreaker Losses; Blames PUBG RedEye9
  2. Jan 3, 09:56  Re: Nexon Cutting LawBreaker Losses; Blames PUBG TheEmissary
  3. Jan 3, 09:57   Re: Nexon Cutting LawBreaker Losses; Blames PUBG SpectralMeat
  9. Jan 3, 12:33    Re: Nexon Cutting LawBreaker Losses; Blames PUBG El Pit
  10. Jan 3, 13:09     Re: Nexon Cutting LawBreaker Losses; Blames PUBG Prez
  4. Jan 3, 10:06   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  12. Jan 3, 13:30    Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
>> 17. Jan 3, 13:44     Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  22. Jan 3, 14:00      Re: Nexon Cutting LawBreaker Losses; Blames PUBG TheEmissary
  41. Jan 3, 19:25       Re: Nexon Cutting LawBreaker Losses; Blames PUBG Darks
  43. Jan 3, 20:02        Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  48. Jan 4, 10:33         Re: Nexon Cutting LawBreaker Losses; Blames PUBG Darks
  6. Jan 3, 11:27   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Quinn
  27. Jan 3, 14:58    Re: Nexon Cutting LawBreaker Losses; Blames PUBG DangerDog
  45. Jan 4, 00:19   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Slick
  5. Jan 3, 11:21 Re: Nexon Cutting LawBreaker Losses; Blames PUBG aka_STEVE
  7. Jan 3, 11:41  Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  8. Jan 3, 11:58   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Flatline
  15. Jan 3, 13:39    Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  18. Jan 3, 13:44     Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
  19. Jan 3, 13:46      Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  23. Jan 3, 14:08       Re: Nexon Cutting LawBreaker Losses; Blames PUBG HoSpanky
  30. Jan 3, 16:46       Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
  20. Jan 3, 13:54      Re: Nexon Cutting LawBreaker Losses; Blames PUBG RedEye9
  21. Jan 3, 14:00       Re: Nexon Cutting LawBreaker Losses; Blames PUBG Beamer
  24. Jan 3, 14:11        Re: Nexon Cutting LawBreaker Losses; Blames PUBG RedEye9
  25. Jan 3, 14:22         Re: Nexon Cutting LawBreaker Losses; Blames PUBG SpectralMeat
  32. Jan 3, 16:56        Re: Nexon Cutting LawBreaker Losses; Blames PUBG Creston
  34. Jan 3, 17:10         Re: Nexon Cutting LawBreaker Losses; Blames PUBG SlimRam
  44. Jan 3, 21:21        Re: Nexon Cutting LawBreaker Losses; Blames PUBG Sepharo
  50. Jan 4, 12:11     Re: Nexon Cutting LawBreaker Losses; Blames PUBG Flatline
  11. Jan 3, 13:11   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Jerykk
  28. Jan 3, 14:59    Re: Nexon Cutting LawBreaker Losses; Blames PUBG Acleacius
  29. Jan 3, 15:17     Re: Nexon Cutting LawBreaker Losses; Blames PUBG Prez
  31. Jan 3, 16:50      Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
  38. Jan 3, 18:17       Re: Nexon Cutting LawBreaker Losses; Blames PUBG DangerDog
  14. Jan 3, 13:33  Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
  13. Jan 3, 13:32 Re: Nexon Cutting LawBreaker Losses; Blames PUBG Creston
  16. Jan 3, 13:40  Re: Nexon Cutting LawBreaker Losses; Blames PUBG jdreyer
  26. Jan 3, 14:53 Re: Nexon Cutting LawBreaker Losses; Blames PUBG DangerDog
  33. Jan 3, 16:58 Re: Nexon Cutting LawBreaker Losses; Blames PUBG born2expire
  35. Jan 3, 17:11  Re: Nexon Cutting LawBreaker Losses; Blames PUBG RedEye9
  37. Jan 3, 18:16   Re: Nexon Cutting LawBreaker Losses; Blames PUBG Prez
  36. Jan 3, 17:15 Re: Nexon Cutting LawBreaker Losses; Blames PUBG MrBone
  49. Jan 4, 11:15  Re: Nexon Cutting LawBreaker Losses; Blames PUBG Theo
  39. Jan 3, 18:23 Re: Nexon Cutting LawBreaker Losses; Blames PUBG StingingVelvet
  40. Jan 3, 19:16  Re: Nexon Cutting LawBreaker Losses; Blames PUBG NKD
  42. Jan 3, 19:28  Re: Nexon Cutting LawBreaker Losses; Blames PUBG Slashman
  46. Jan 4, 00:32   Re: Nexon Cutting LawBreaker Losses; Blames PUBG StingingVelvet
  47. Jan 4, 10:06 Re: Nexon Cutting LawBreakers Losses; Blames PUBG MrBone
  51. Jan 4, 16:58  Re: Nexon Cutting LawBreakers Losses; Blames PUBG Osc8r
  52. Jan 4, 21:55   Re: Nexon Cutting LawBreakers Losses; Blames PUBG Sepharo


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