EA Still Wants Microtransactions in Star Wars Battlefront II

Eurogamer.net notes that Electronic Arts Chief Financial Officer Blake Jorgensen commented further on the microtransaction controversy in Star Wars Battlefront II during yesterday's Credit Suisse Annual Technology, Media & Telecom Conference. This situation has provoked so many negative stories (as recently as yesterday) that it's hard to believe the action game sequel came out under two weeks ago. Though the company suspended microtransactions based on the pay-to-win outrage from many fronts (possibly including IP owner Disney itself), Jorgensen says they are still hoping to add them back into the game. They quote him as saying "We're not giving up on the notion of MTX [microtransactions]," because they are looking at "layering in another economic model to try and make up for some of the economics you lose" by not selling DLC. They offer more of his statements on the controversy:
"We're really watching how people are playing the game. We're trying to understand are there certain modes where MTX may be more interesting than not? What are the consumers saying about it? How are the consumers playing the game? What do the metrics look like? We're learning and listening to the community to decide how best to roll that out in the future."

How did EA fail to see the loot box problem coming? "We did some testing around the MTX model but not enough to really understand some of the reactions we ultimately got," Jorgensen said. There were bigger concerns at the time such as the beta working with millions of people playing.

"We pulled-off on the MTX because the real issue the consumer had was they felt it was a pay-to-win mechanic," he added. "The reality is: there's different types of players in games. Some people have more money than time, and some people have more time than money, and you want to always balance those two.

"For us it's a great learning experience. We are trying to run the company with an ear to the consumer at all times, not only in the testing phase but when the game is up and running. We're trying to build games that last for years, not for months... If we're not making mistakes along the way and learning from them, that's when you should worry about us. But our view is these are great opportunities for us to continue to tune the game, to adjust things."
View : : :
47 Replies. 3 pages. Viewing page 1.
Older [  1  2  3  ] Newer
1.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 10:51
Verno
 
1.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 10:51
Nov 29, 2017, 10:51
 Verno
 
"We pulled-off on the MTX because the real issue the consumer had was they felt it was a pay-to-win mechanic," he added. "The reality is: there's different types of players in games. Some people have more money than time, and some people have more time than money, and you want to always balance those two.

Hahaha what the fuck? No you don't have to balance them. In a game that is primarily a MP experience the asshole who just wants to destroy balance through purchases should NOT be allowed to do that. Fuck that shit. You want to "balance" them by giving that idiot some cosmetics to throw his money at so that he feels better about himself while not pissing off everyone else who bought the game.
Playing: Risk of Rain 2, Jedi Fallen Order, Last of Us II
Watching: Tenet, Peninsula, The Pale Door
Avatar 51617
2.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 10:53
2.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 10:53
Nov 29, 2017, 10:53
 
How did EA fail to see the loot box problem coming?

Because it's hard to see through eyes like these.

But I like how their plan is now to layer in ANOTHER economic model.


We are trying to run the company with an ear to the consumer at all times

HAHAHAHAHAHAHAHAHA.
Avatar 15604
3.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:01
Darks
 
3.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:01
Nov 29, 2017, 11:01
 Darks
 
"EA, we are watching how players are playing the game"

In essence, so we can run the game into the dirt even more by trying to fuck it up with even more micro transactions.

EA sucks, they will never learn the lessons they just learned. They are doomed to fail. I really hope Disney not just pulls the licenses from them, but yanks it so hard that EA goes into a tailspin, crashes and dies the slow death they deserve.
Creator of the Neverwnter Nights Eye of the Beholder Series of Mods.

http://www.moddb.com/mods/eye-of-the-beholder-ii-ledgend-of-darkmoon
Avatar 20498
4.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:04
4.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:04
Nov 29, 2017, 11:04
 
You'd think $3BN being wiped off their shares would teach them SOMETHING, but apparently not..

There are 10 types of people in this world. Those who understand binary and those who don't.
Avatar 20899
5.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:05
Slick
 
5.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:05
Nov 29, 2017, 11:05
 Slick
 
All of this mess would have been avoided entirely if they just waited 2 months after launch to open the paid shop.

You know, just like BF1 did, BF4, and BF3. And nobody gave a flying fuck about those games doing the exact same thing. Never heard it mentioned once, and it's been going on for 6 years. They charged money to immediately unlock in-game items without having to grind for them, this isn't a new system.

The only problem was that they tried to do it at launch.

As for the "random" aspect, ask anyone that's actually playing the game, everyone just grinds Hero crates (cheapest crates) to get the cheapest scrap possible, then unlock whatever you want.

I don't know a single person that's actually received anything they've wanted in a crate. There's 300 cards, and most people are only trying to get 10-15 specific ones. And even if you do get one you want, it'll be a common, which you could have just bought for 40 scrap, which is less than the average scrap (42.5) you get in a single Hero crate.
For your transgressions you shall be labeled a shill, called an idiot and anytime you mention facts or disagree with a tribe member you will henceforth be known as a troll. The best you can hope for is that the labels won't haunt your offspring. -RedEye9
Avatar 57545
6.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:05
6.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:05
Nov 29, 2017, 11:05
 
EA makes good $10-$20 games for me and some decent <$10 DLC from time to time. Obviously they'd go belly up if customers were all like me, let alone people that will simply not buy their stuff. But, if others do, it is why expensive things exist and not everything expensive is expensive to make. Those with crazy money who just want what they want, have weight, EA and many companies understand this and target. Gucci Bags? It's hard to fault that general plan, cause these people exist and give you money for nearly nothing.

Since we know they won't stop, I am intrigued to see what they do come up with, to see how they conclude what they do.
Avatar 17232
7.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:07
7.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:07
Nov 29, 2017, 11:07
 
Arithon wrote on Nov 29, 2017, 11:04:
You'd think $3BN being wiped off their shares would teach them SOMETHING, but apparently not..


I think that was answered yesterday. As much as that sounds, they've been on a long winning streak for a while, they can weather and rebound from this loss. Now if they string many of these together... New CEO time.
Avatar 17232
8.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:15
8.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:15
Nov 29, 2017, 11:15
 
Verno wrote on Nov 29, 2017, 10:51:
You want to "balance" them by giving that idiot some cosmetics to throw his money at so that he feels better about himself while not pissing off everyone else who bought the game.

They didn't want cosmetic money. They wanted P2W money like you see in games like Clash of Clans or the old Mafia Facebook game. They didn't want people dropping cash just till they unlocked a collection or got all the skins they wanted. They wanted people dropping cash repeatedly to stay relevant in the metagame.

They basically wanted a Hearthstone MTX model in their shooter game. I'm not calling Hearthstone P2W here, but when you try and take Hearthstone's Pay-2-Compete model and try and apply it to a shooter, unless you do something extremely creative and innovative, it will end up as a flawed P2W system.

Epic's Paragon has been trying to add the CCG model to the MOBA genre as well with some limited success, but kinda runs into the same problem that without a complex and strategic base game it becomes more P2W than Pay-2-Compete.

Curious to see if anyone can really get it done well.
Avatar 55902
9.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:16
Beamer
 
9.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:16
Nov 29, 2017, 11:16
 Beamer
 
Arithon wrote on Nov 29, 2017, 11:04:
You'd think $3BN being wiped off their shares would teach them SOMETHING, but apparently not..


The $3B wasn't because consumers were angry at Star Wars, it was because they were angry at the business model. The EA valuation was based on the profit they'd be earning from that business model. If consumers reject the business model, they will not earn those profits, and the stock falls. If EA can convince consumers to come back to the business model, it will return.

You guys think investors give a shit how happy consumers are. They don't. They give a shit how much more profit EA will earn than last year, and how much they'll earn in the future. Anyone that saw the drop as some kind of message to EA that they need to not do microtransactions, and that analysts side with gamers, is missing the point.

The point is Wall Street really, really wants them doing many, many microtransactions. And Wall Street is the one that took that $3B from them. So who do you think EA is more concerned about making happy?
10.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:17
Cutter
 
10.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:17
Nov 29, 2017, 11:17
 Cutter
 
I just don't understand how you can just lie through your teeth like that? I'd feel like a dirty whore that no amount of hot showers would ever make clean again. They didn't really understand? Yeah, sure. They pulled it? Yeah after Bob Iger told them to. Lies and damn lies. Why people giving these motherfuckers money is beyond me.
"I didn't know you had it in you. Sorry, poor choice of words." - David
Avatar 25394
11.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:35
11.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:35
Nov 29, 2017, 11:35
 
Cutter wrote on Nov 29, 2017, 11:17:
I just don't understand how you can just lie through your teeth like that? I'd feel like a dirty whore that no amount of hot showers would ever make clean again. They didn't really understand? Yeah, sure. They pulled it? Yeah after Bob Iger told them to. Lies and damn lies. Why people giving these motherfuckers money is beyond me.

In the end it isn't that difficult to believe.
The people who made the noise, the one that raised all this problem for EA are a mere % of the main market.
Granted this time WE made a big splash, but how much longer will it last?

Give the fuckers 2-3 months and they will be back with their shit.

Problem also lies with the majority of players: I've seen an awful lot of people from all ages fork the 60+ price tag, play for a week or two and then drop the game.
Avatar 55442
12.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:36
12.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:36
Nov 29, 2017, 11:36
 
Also:

This time they didn't get away cause they messed with a franchise that go beyond the game bounduaries: Star Wars.

If it was any other game in the EA kill pool nothing of this magnitude would have surfaced, this fast.
Avatar 55442
13.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:44
13.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:44
Nov 29, 2017, 11:44
 
where video game violence panic failed, this is going to bring in the government meddling and regulation.
Avatar 49584
14.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:45
14.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:45
Nov 29, 2017, 11:45
 
Verno wrote on Nov 29, 2017, 10:51:
"We pulled-off on the MTX because the real issue the consumer had was they felt it was a pay-to-win mechanic," he added. "The reality is: there's different types of players in games. Some people have more money than time, and some people have more time than money, and you want to always balance those two.

Hahaha what the fuck? No you don't have to balance them. In a game that is primarily a MP experience the asshole who just wants to destroy balance through purchases should NOT be allowed to do that. Fuck that shit. You want to "balance" them by giving that idiot some cosmetics to throw his money at so that he feels better about himself while not pissing off everyone else who bought the game.

Or they could, you know, not have a fucking progression system at all. Then everyone has access to all weapons and abilities regardless of time played. The only reason to have a progression system at all is to entice the player to spend more money.

It's a gameplay mechanic designed to extract cash.
To prevent CV-19, avoid the Serious Seven: weddings, funerals, faith-based activities, bars, gyms, house gatherings and other small events.
Avatar 22024
15.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 12:12
Darks
 
15.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 12:12
Nov 29, 2017, 12:12
 Darks
 
Cutter wrote on Nov 29, 2017, 11:17:
I just don't understand how you can just lie through your teeth like that? I'd feel like a dirty whore that no amount of hot showers would ever make clean again. They didn't really understand? Yeah, sure. They pulled it? Yeah after Bob Iger told them to. Lies and damn lies. Why people giving these motherfuckers money is beyond me.

Actually its easy, at some point even liars start believing their own lies.
Creator of the Neverwnter Nights Eye of the Beholder Series of Mods.

http://www.moddb.com/mods/eye-of-the-beholder-ii-ledgend-of-darkmoon
Avatar 20498
16.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 12:16
16.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 12:16
Nov 29, 2017, 12:16
 
Nucas wrote on Nov 29, 2017, 11:44:
where video game violence panic failed, this is going to bring in the government meddling and regulation.

I wouldn't hold my breath for that, but it would be nice to have the government do something.
Avatar 55442
17.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 12:23
17.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 12:23
Nov 29, 2017, 12:23
 
SimplyMonk wrote on Nov 29, 2017, 11:15:
I'm not calling Hearthstone P2W here,

Why not? How is Heartstone NOT P2W?
Avatar 15604
18.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 12:25
18.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 12:25
Nov 29, 2017, 12:25
 
Cutter wrote on Nov 29, 2017, 11:17:
I just don't understand how you can just lie through your teeth like that?

Ajit Pai would be happy to teach you for the low, low price of $10.
Avatar 15604
19.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 12:25
Verno
 
19.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 12:25
Nov 29, 2017, 12:25
 Verno
 
jdreyer wrote on Nov 29, 2017, 11:45:
Or they could, you know, not have a fucking progression system at all. Then everyone has access to all weapons and abilities regardless of time played. The only reason to have a progression system at all is to entice the player to spend more money.

It's a gameplay mechanic designed to extract cash.

I wish that was still possible but you get stockholm syndrome gamers who need their XP hits and constant rewards to keep playing and actively bitch if they're taken away. The best we can hope for now is just something benign that doesn't affect balance.
Playing: Risk of Rain 2, Jedi Fallen Order, Last of Us II
Watching: Tenet, Peninsula, The Pale Door
Avatar 51617
20.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 12:34
Fion
 
20.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 12:34
Nov 29, 2017, 12:34
 Fion
 
Before you go steepling your fingers EA with the monetary possibilities EA, maybe you should make the game actually playable in Multiplayer.

After all, loot boxes & DLC won't sell for shit if 95% of your players have already uninstalled because of lag, rubberbanding, and worse.
Avatar 17499
47 Replies. 3 pages. Viewing page 1.
Older [  1  2  3  ] Newer