EA Still Wants Microtransactions in Star Wars Battlefront II

Eurogamer.net notes that Electronic Arts Chief Financial Officer Blake Jorgensen commented further on the microtransaction controversy in Star Wars Battlefront II during yesterday's Credit Suisse Annual Technology, Media & Telecom Conference. This situation has provoked so many negative stories (as recently as yesterday) that it's hard to believe the action game sequel came out under two weeks ago. Though the company suspended microtransactions based on the pay-to-win outrage from many fronts (possibly including IP owner Disney itself), Jorgensen says they are still hoping to add them back into the game. They quote him as saying "We're not giving up on the notion of MTX [microtransactions]," because they are looking at "layering in another economic model to try and make up for some of the economics you lose" by not selling DLC. They offer more of his statements on the controversy:
"We're really watching how people are playing the game. We're trying to understand are there certain modes where MTX may be more interesting than not? What are the consumers saying about it? How are the consumers playing the game? What do the metrics look like? We're learning and listening to the community to decide how best to roll that out in the future."

How did EA fail to see the loot box problem coming? "We did some testing around the MTX model but not enough to really understand some of the reactions we ultimately got," Jorgensen said. There were bigger concerns at the time such as the beta working with millions of people playing.

"We pulled-off on the MTX because the real issue the consumer had was they felt it was a pay-to-win mechanic," he added. "The reality is: there's different types of players in games. Some people have more money than time, and some people have more time than money, and you want to always balance those two.

"For us it's a great learning experience. We are trying to run the company with an ear to the consumer at all times, not only in the testing phase but when the game is up and running. We're trying to build games that last for years, not for months... If we're not making mistakes along the way and learning from them, that's when you should worry about us. But our view is these are great opportunities for us to continue to tune the game, to adjust things."
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7.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:07
7.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:07
Nov 29, 2017, 11:07
 
Arithon wrote on Nov 29, 2017, 11:04:
You'd think $3BN being wiped off their shares would teach them SOMETHING, but apparently not..


I think that was answered yesterday. As much as that sounds, they've been on a long winning streak for a while, they can weather and rebound from this loss. Now if they string many of these together... New CEO time.
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Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:05
6.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:05
Nov 29, 2017, 11:05
 
EA makes good $10-$20 games for me and some decent <$10 DLC from time to time. Obviously they'd go belly up if customers were all like me, let alone people that will simply not buy their stuff. But, if others do, it is why expensive things exist and not everything expensive is expensive to make. Those with crazy money who just want what they want, have weight, EA and many companies understand this and target. Gucci Bags? It's hard to fault that general plan, cause these people exist and give you money for nearly nothing.

Since we know they won't stop, I am intrigued to see what they do come up with, to see how they conclude what they do.
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5.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:05
Slick
 
5.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:05
Nov 29, 2017, 11:05
 Slick
 
All of this mess would have been avoided entirely if they just waited 2 months after launch to open the paid shop.

You know, just like BF1 did, BF4, and BF3. And nobody gave a flying fuck about those games doing the exact same thing. Never heard it mentioned once, and it's been going on for 6 years. They charged money to immediately unlock in-game items without having to grind for them, this isn't a new system.

The only problem was that they tried to do it at launch.

As for the "random" aspect, ask anyone that's actually playing the game, everyone just grinds Hero crates (cheapest crates) to get the cheapest scrap possible, then unlock whatever you want.

I don't know a single person that's actually received anything they've wanted in a crate. There's 300 cards, and most people are only trying to get 10-15 specific ones. And even if you do get one you want, it'll be a common, which you could have just bought for 40 scrap, which is less than the average scrap (42.5) you get in a single Hero crate.
For your transgressions you shall be labeled a shill, called an idiot and anytime you mention facts or disagree with a tribe member you will henceforth be known as a troll. The best you can hope for is that the labels won't haunt your offspring. -RedEye9
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4.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:04
4.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:04
Nov 29, 2017, 11:04
 
You'd think $3BN being wiped off their shares would teach them SOMETHING, but apparently not..

There are 10 types of people in this world. Those who understand binary and those who don't.
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3.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 11:01
Darks
 
3.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 11:01
Nov 29, 2017, 11:01
 Darks
 
"EA, we are watching how players are playing the game"

In essence, so we can run the game into the dirt even more by trying to fuck it up with even more micro transactions.

EA sucks, they will never learn the lessons they just learned. They are doomed to fail. I really hope Disney not just pulls the licenses from them, but yanks it so hard that EA goes into a tailspin, crashes and dies the slow death they deserve.
Creator of the Neverwnter Nights Eye of the Beholder Series of Mods.

http://www.moddb.com/mods/eye-of-the-beholder-ii-ledgend-of-darkmoon
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2.
 
Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 10:53
2.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 10:53
Nov 29, 2017, 10:53
 
How did EA fail to see the loot box problem coming?

Because it's hard to see through eyes like these.

But I like how their plan is now to layer in ANOTHER economic model.


We are trying to run the company with an ear to the consumer at all times

HAHAHAHAHAHAHAHAHA.
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Re: EA Still Wants Microtransactions in Star Wars Battlefront II
Nov 29, 2017, 10:51
Verno
 
1.
Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 10:51
Nov 29, 2017, 10:51
 Verno
 
"We pulled-off on the MTX because the real issue the consumer had was they felt it was a pay-to-win mechanic," he added. "The reality is: there's different types of players in games. Some people have more money than time, and some people have more time than money, and you want to always balance those two.

Hahaha what the fuck? No you don't have to balance them. In a game that is primarily a MP experience the asshole who just wants to destroy balance through purchases should NOT be allowed to do that. Fuck that shit. You want to "balance" them by giving that idiot some cosmetics to throw his money at so that he feels better about himself while not pissing off everyone else who bought the game.
Playing: Risk of Rain 2, Jedi Fallen Order, Last of Us II
Watching: Tenet, Peninsula, The Pale Door
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