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EA Still Wants Microtransactions in Star Wars Battlefront II

Eurogamer.net notes that Electronic Arts Chief Financial Officer Blake Jorgensen commented further on the microtransaction controversy in Star Wars Battlefront II during yesterday's Credit Suisse Annual Technology, Media & Telecom Conference. This situation has provoked so many negative stories (as recently as yesterday) that it's hard to believe the action game sequel came out under two weeks ago. Though the company suspended microtransactions based on the pay-to-win outrage from many fronts (possibly including IP owner Disney itself), Jorgensen says they are still hoping to add them back into the game. They quote him as saying "We're not giving up on the notion of MTX [microtransactions]," because they are looking at "layering in another economic model to try and make up for some of the economics you lose" by not selling DLC. They offer more of his statements on the controversy:

"We're really watching how people are playing the game. We're trying to understand are there certain modes where MTX may be more interesting than not? What are the consumers saying about it? How are the consumers playing the game? What do the metrics look like? We're learning and listening to the community to decide how best to roll that out in the future."

How did EA fail to see the loot box problem coming? "We did some testing around the MTX model but not enough to really understand some of the reactions we ultimately got," Jorgensen said. There were bigger concerns at the time such as the beta working with millions of people playing.

"We pulled-off on the MTX because the real issue the consumer had was they felt it was a pay-to-win mechanic," he added. "The reality is: there's different types of players in games. Some people have more money than time, and some people have more time than money, and you want to always balance those two.

"For us it's a great learning experience. We are trying to run the company with an ear to the consumer at all times, not only in the testing phase but when the game is up and running. We're trying to build games that last for years, not for months... If we're not making mistakes along the way and learning from them, that's when you should worry about us. But our view is these are great opportunities for us to continue to tune the game, to adjust things."

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28. Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nov 29, 2017, 14:35 NewMaxx
 
Verno wrote on Nov 29, 2017, 10:51:
Hahaha what the fuck? No you don't have to balance them.

Came here to post that, glad to see the very first comment addresses it...

The entire concept of "balance" is really based on a modern social paradigm. I mean, sure, games historically are defined by rules that maintain a level playing field, but when you add in money and time that is thrown out the window (unsurprisingly, you also see this with gambling). At first we had games that were designed fairly and then had MTX tacked on; now with games like this we effectively have them designed around MTX. The fact they don't see these two points - which ultimately leads them to creating an unbalanced game that only gets "balanced" through time or money - illustrates that they are building the game around the market. Hey, that makes sense, a company is profit-driven, but the problem is they completely removed the customer from their calculations ("some of the reactions we ultimately got") as if that was an unimportant component. If you're going to design a game objectively, you still have to account for the human element; you can't treat players like cash-giving automatons.
 
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    Date Subject Author
  1. Nov 29, 10:51 Re: EA Still Wants Microtransactions in Star Wars Battlefront II Verno
  3. Nov 29, 11:01  Re: EA Still Wants Microtransactions in Star Wars Battlefront II Darks
  5. Nov 29, 11:05   Re: EA Still Wants Microtransactions in Star Wars Battlefront II Slick
  8. Nov 29, 11:15  Re: EA Still Wants Microtransactions in Star Wars Battlefront II SimplyMonk
  17. Nov 29, 12:23   Re: EA Still Wants Microtransactions in Star Wars Battlefront II Creston
  25. Nov 29, 13:51    Re: EA Still Wants Microtransactions in Star Wars Battlefront II SimplyMonk
  12. Nov 29, 11:36  Re: EA Still Wants Microtransactions in Star Wars Battlefront II ExGemini
  14. Nov 29, 11:45  Re: EA Still Wants Microtransactions in Star Wars Battlefront II jdreyer
  19. Nov 29, 12:25   Re: EA Still Wants Microtransactions in Star Wars Battlefront II Verno
  20. Nov 29, 12:34    Re: EA Still Wants Microtransactions in Star Wars Battlefront II Fion
  44. Nov 29, 19:24     Re: EA Still Wants Microtransactions in Star Wars Battlefront II Avus
  31. Nov 29, 14:58   Re: EA Still Wants Microtransactions in Star Wars Battlefront II Devinoch
  37. Nov 29, 17:02    Re: EA Still Wants Microtransactions in Star Wars Battlefront II Flatline
  47. Nov 30, 13:58     Re: EA Still Wants Microtransactions in Star Wars Battlefront II Devinoch
>> 28. Nov 29, 14:35  Re: EA Still Wants Microtransactions in Star Wars Battlefront II NewMaxx
  2. Nov 29, 10:53 Re: EA Still Wants Microtransactions in Star Wars Battlefront II Creston
  4. Nov 29, 11:04 Re: EA Still Wants Microtransactions in Star Wars Battlefront II Arithon
  7. Nov 29, 11:07  Re: EA Still Wants Microtransactions in Star Wars Battlefront II HorrorScope
  9. Nov 29, 11:16  Re: EA Still Wants Microtransactions in Star Wars Battlefront II Beamer
  27. Nov 29, 14:34  Re: EA Still Wants Microtransactions in Star Wars Battlefront II DangerDog
  6. Nov 29, 11:05 Re: EA Still Wants Microtransactions in Star Wars Battlefront II HorrorScope
  10. Nov 29, 11:17 Re: EA Still Wants Microtransactions in Star Wars Battlefront II Cutter
  11. Nov 29, 11:35  Re: EA Still Wants Microtransactions in Star Wars Battlefront II ExGemini
  15. Nov 29, 12:12  Re: EA Still Wants Microtransactions in Star Wars Battlefront II Darks
  24. Nov 29, 12:54   Re: EA Still Wants Microtransactions in Star Wars Battlefront II HorrorScope
  39. Nov 29, 18:14   Re: EA Still Wants Microtransactions in Star Wars Battlefront II Cutter
  41. Nov 29, 18:27    Re: EA Still Wants Microtransactions in Star Wars Battlefront II SimplyMonk
  18. Nov 29, 12:25  Re: EA Still Wants Microtransactions in Star Wars Battlefront II Creston
  23. Nov 29, 12:49  Re: EA Still Wants Microtransactions in Star Wars Battlefront II HorrorScope
  13. Nov 29, 11:44 Re: EA Still Wants Microtransactions in Star Wars Battlefront II Nucas
  16. Nov 29, 12:16  Re: EA Still Wants Microtransactions in Star Wars Battlefront II ExGemini
  30. Nov 29, 14:51   Re: EA Still Wants Microtransactions in Star Wars Battlefront II DangerDog
  34. Nov 29, 14:59    Re: EA Still Wants Microtransactions in Star Wars Battlefront II AngelicPenguin
  35. Nov 29, 15:58     Re: EA Still Wants Microtransactions in Star Wars Battlefront II Flatline
  36. Nov 29, 16:57      Re: EA Still Wants Microtransactions in Star Wars Battlefront II Rhett
  21. Nov 29, 12:40 Re: EA Still Wants Microtransactions in Star Wars Battlefront II bhcompy
  22. Nov 29, 12:44  Re: EA Still Wants Microtransactions in Star Wars Battlefront II theglaze
  33. Nov 29, 14:59   Re: EA Still Wants Microtransactions in Star Wars Battlefront II Devinoch
  46. Nov 30, 00:13   Re: EA Still Wants Microtransactions in Star Wars Battlefront II Slick
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  29. Nov 29, 14:49 Re: EA Still Wants Microtransactions in Star Wars Battlefront II Kxmode
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  40. Nov 29, 18:24 Re: EA Still Wants Microtransactions in Star Wars Battlefront II Timmeh
  42. Nov 29, 18:30  Re: EA Still Wants Microtransactions in Star Wars Battlefront II Kxmode
  45. Nov 29, 23:16 Re: EA Still Wants Microtransactions in Star Wars Battlefront II Muscular Beaver


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