Star Wars Battlefront II Forces EA Stock Towards the Dark Side

Fear is the path to the dark side…fear leads to anger…anger leads to hate…hate leads to suffering, and suffering hurts stock prices. At least that's the take of this CNBC article, which correlates the beating EA's share price continues to suffer to the controversy over progression and loot boxes in Star Wars Battlefront II. Word is:
Electronic Arts' shareholders are running for the hills this month and for good reason.

The company's profitable business model is now at risk after angry gamers revolted over its aggressive in-game moneymaking strategy in "Star Wars Battlefront II."

EA's stock is down 8.5 percent month to date through Tuesday compared with the S&P 500's 2 percent gain, wiping out $3.1 billion of shareholder value. Its competitors Take-Two and Activision Blizzard shares are up 5 percent and 0.7 percent respectively during the same time period.
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Re: Star Wars Battlefront II Sends EA Stock Towards the Dark Side
Nov 29, 2017, 15:12
67.
Re: Star Wars Battlefront II Sends EA Stock Towards the Dark Side Nov 29, 2017, 15:12
Nov 29, 2017, 15:12
 
eRe4s3r wrote on Nov 29, 2017, 06:50:
Devinoch wrote on Nov 28, 2017, 20:40:
Oh, how I remember like it was yesterday when the most recent SimCity came out, and how the doomsayers were proclaiming it was the end of EA. When will they ever learn?

Name a new IP developed by EA in 30 seconds, good luck.

It doesn't even matter really what stock does, fact is EA doesn't develop new IP's anymore, instead it's killing them and it's more likely EA closes studio than develop a new game nowadays (Just LOOK at their closure history). They got 3 big IP's left, from previously 5 (they killed Sim City and Mass Effect) so by this rate in 14 years EA doesn't develop any new games And let's not even get started on Command and Conquer (killed by EA) or Dragon Age (killed by EA). And generally speaking you don't earn money in the future if you don't develop NEW IP's

If you look at Fifa, Sims and Battlefield, which are the remaining 3 big ones, you can also see a huge disparity (only Fifa Ultimate is truly profitable) the remaining games had negative profit developments compared to predecessors (same for COD / Activision by the way).

So I laugh at people wanting to invest in EA stock. Maybe if you think Lootboxes aren't gonna be regulated, but once they are EA's only big profitable segment collapses. Fifa with a M+ rating would kill Fifa.

Except, of course, that this has been Standard Operating Procedure for EA for a while now. See the acquisition of Respawn Entertainment, bringing Titanfall under their umbrella.

I was AT Westwood Studios right before it fell. You're welcome to look me up. I was part of the development for Command & Conquer: Renegade, among other things, and I've seen the system from the inside.

EA's typical history has been - find studio that's making something that people like (that EA's probably publishing), acquire them, get a few good games out of them, overmicromanage too much, shut the studio down, repeat.

Origin, Bullfrog, Maxis, Tiberon Entertainment, Westwood, Criterion, Dreamworks Interactive, DICE, Mythic, Popcap...

This is the way they work. Most of their original IP have been failures - Dante's Inferno, Dead Space, Mirror's Edge, Spore, American McGee's Alice... That's just not what EA's been good at for the last few decades.

I understand there's a bunch of people angry at EA now, but historically, that's nothing new, and they didn't do this with one of their REAL cash cows. There's no uproar about FIFA, and that's the golden goose.
Cliff "Devinoch" Hicks
Host of the Starlight Society Podcast
http://tinyurl.com/starlightsociety/
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