Star Wars Battlefront II Forces EA Stock Towards the Dark Side [Nov 28, 2017, 8:17 pm ET] – Share – Viewing Comments
Fear is the path to the dark side…fear leads to anger…anger leads to hate…hate
leads to suffering, and suffering hurts stock prices. At least that's the take
of
this CNBC article, which correlates the beating EA's share price continues
to suffer to the controversy over progression and loot boxes in Star Wars
Battlefront II. Word is:
Electronic Arts' shareholders are running for the hills this month and for good reason.
The company's profitable business model is now at risk after angry gamers revolted over its aggressive in-game moneymaking strategy in "Star Wars Battlefront II."
EA's stock is down 8.5 percent month to date through Tuesday compared with the S&P 500's 2 percent gain, wiping out $3.1 billion of shareholder value. Its competitors Take-Two and Activision Blizzard shares are up 5 percent and 0.7 percent respectively during the same time period.
Oh, how I remember like it was yesterday when the most recent SimCity came out, and how the doomsayers were proclaiming it was the end of EA. When will they ever learn?
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