HTC is introducing "Innovative VR Ads" for the VIVE head-mounted display, saying
these ads will feature eye-tracking technology.
points the way to
on what they say is an opt-in program for free-to-play titles. Here's word from
the barebones page with some appropriate spaces added to correct what seems to
be a text parsing issue:
Unprecedented user experience
Innovative VR ADs are similar to native ads 3.0, offering an unprecedented ad
viewing experience, delivering immersive VR environment on cinema-scale screens,
and offering interactive elements to further promote user engagement. Therefore,
VR Advertising is not simply an interruption, but a synonym of exceptional
Maximize your advertising revenue
Ads that appear in immersive VR environments can not only provide more effective
impressions, they can also track whether the users have viewed them or have
turned away their gaze. Accordingly, the multiplied effect of effective
impressions and verified viewings will bring you higher advertising revenue!
Potent and effective ad impressions
Compared to ordinary Ad impressions, Ads that are seen by users in a immersive
VR environment can not only meet the userís needs by means of precise
re-targeting, but can also be detected if they are viewed effectively by users.
Therefore, promotion of your applications would have much more effective
impression, which not only arouses the attention of potential users and enhance
brand image, but further attracts interested users directly to download your
apps in the VR environment!