Steam Greenlight Giving Way to Steam Direct

Steam News announces the end of the Steam Greenlight program, saying it will give way to a new system called Steam Direct that will launch in the spring. Valve talks about how this evolution will address a couple of the shortcomings of Greenlight as it will improve the pipeline for bringing new content to Steam and provide more ways to connect customers with the content they want. Here's more on Steam Direct and the future of the service:
A better path for digital distribution
The next step in these improvements is to establish a new direct sign-up system for developers to put their games on Steam. This new path, which we’re calling “Steam Direct,” is targeted for Spring 2017 and will replace Steam Greenlight. We will ask new developers to complete a set of digital paperwork, personal or company verification, and tax documents similar to the process of applying for a bank account. Once set up, developers will pay a recoupable application fee for each new title they wish to distribute, which is intended to decrease the noise in the submission pipeline.

While we have invested heavily in our content pipeline and personalized store, we’re still debating the publishing fee for Steam Direct. We talked to several developers and studios about an appropriate fee, and they gave us a range of responses from as low as $100 to as high as $5,000. There are pros and cons at either end of the spectrum, so we’d like to gather more feedback before settling on a number.

Just the beginning
We want to make sure Steam is a welcoming environment for all developers who are serious about treating customers fairly and making quality gaming experiences. The updates we’ve made over the past few years have been paving the way for improvements to how new titles get on to Steam, and Steam Direct represents just one more step in our ongoing process of making Steam better.

We intend to keep iterating on Steam’s shopping experience, the content pipeline and everything in between.

As we prepare to make these changes, we welcome your feedback and input on this and any other Steam issues. As always, we'll continue to read the community's discussions throughout the Steam forums and the web at large, and we look forward to hearing your thoughts.
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Re: Steam Greenlight Giving Way to Steam Direct
Feb 11, 2017, 14:37
47.
Re: Steam Greenlight Giving Way to Steam Direct Feb 11, 2017, 14:37
Feb 11, 2017, 14:37
 
Creston wrote on Feb 10, 2017, 15:52:
I think the fee should be low. I mean, Steam is still getting its 30% cut, so there's no need for them to make money off the submission fee. However, the barrier to entry needs to be high so that we can get rid of all these blatant "stealware" games, where they put 2 hours of code together and are just trying to get a few hundred people to put money into it.

So I'd suggest they make a system where the cost of putting up a game is $5K, and then on your first $15K of sales, you earn back $4500 from the cut that Valve normally takes.

That should hopefully stop the absolute avalanche of garbage that's been infesting Steam.

I'm pretty sure that's what is going to end up implemented, it is just the dollar values at this point that are getting figured out. It just makes too much sense and fits in too well with their current architecture not to.

It automatically regulates. Make 100% of the fee recoverable by waiving all or some of valve's cut until it is recovered. You can make it so it takes ~$16.7k in sales to recoup the cost by waiving the entire 30% or you could waive just half the 30% until it is recovered so it takes around $33.3k.

Since you game has to sell for you to recoup the cost it will encourage the games to be at least good enough that they can sell copies.

Valve can also do a program for broke indie devs where some of them can get special exceptions.
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 Re: Steam Greenlight Giving Way to Steam Direct
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