The Battleborn website has details on a "Battleborn Day" organized by the community to support Gearbox's first-person shooter/MOBA. This is officially taking place tomorrow, but it's already underway, and will run through Sunday morning. The idea is to entice new players to the game and guide them through the learning experience. This originated on the Battleborn Reddit, and Gearbox is supporting the event, though they haven't gone so far as to make the game free-to-play for the duration. Here's what they are doing:

We’re so impressed and humbled by your dedication (even ISIC is beyond words). As a thank you to the wonderful Battleborn Reddit folks and to show our love for this community, we’re “flipping switches” to help make this event as epic as possible. Here’s a quick glimpse at what you can expect but be sure to check out tomorrow’s Battleplan for the full details.

WHEN: Friday (11/11) at 2pm PT (7pm ET) until Sunday (11/13) at 8am PT (11am ET)

• The badassest of badass in-game events: prepare for Lootpocalypse, Play with the Devs, Double XP, and Double Credits all rolled into one phenomenal weekend!
  A special “Battleborn Day Queue” with all kinds of fan-favorite maps and modes
• Try out all 29 Battleborn heroes! Every character will be temporarily unlocked for all players
• Enjoy 20% off all skins and taunts in the in-game Marketplace
• Swag giveaways on the Battleborn Facebook and Twitter channels
• AND MORE!