With
Call of Duty: Infinite Warfare set to launch on November 4th, Activision
offers
a new trailer
to promote the upcoming shooter sequel. This is a live-action clip titled "Screw
It, Let's Go to Space" starring Michael Phelps and Danny McBride. Here's the
explanation of this chunk of the game's marketing budget:
What’s a person
to do when they’ve had enough of the seemingly, never-ending stream of
contentious headlines day after day? Head to space, and blow off some steam,
Call of Duty style, naturally! Call of Duty®: Infinite Warfare’s live-action
trailer has landed. Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (Nasdaq: ATVI), is igniting its creative and marketing
campaign today with the release of the new live-action launch trailer helmed by
director Peter Berg of Pony Show Entertainment and featuring cameos from world
champion swimmer Michael Phelps and actor Danny McBride (Vice Principals,
Eastbound & Down, Tropic Thunder). The intense :90, high-action piece is
cheekily titled “Screw It, Let’s Go To Space.”
“If ever there was a year when people could use a break from the headlines for a
little good old fashioned escapist entertainment, 2016 is it,” said Tim Ellis,
CMO, Activision. “‘Screw It, Let’s Go To Space’ captures this feeling on a
global scale and transports you into the epic gameplay and settings of Call of
Duty: Infinite Warfare. It’s a thrill ride like no other, and it’s coming
November 4th.”
This is director Peter Berg’s third collaboration with Call of Duty. “Screw It,
Let’s Go To Space” pokes fun at the seemingly unending string of contentious
news events of 2016 and offers up Call of Duty: Infinite Warfare as a
much-needed escape. From businessmen to newscasters to delivery drivers to
Michael Phelps and Danny McBride, everyone in the spot leaves their differences
and stresses behind to blast off into space and let loose in an action-packed
thrill ride of epic proportions.