The U.K. Advertising Standards Authority is investigating No Man's Sky
after complaints about the advertising of Hello Game's space simulation.
reports on the situation after speaking with a representative of
the agency. Here's a portion that covers what's at stake here:
has the power to have advertisements it believes are in breach of its code of
conduct withdrawn, and prevent them from appearing again. If an advertiser
refuses to comply with an ASA ruling, it can impose sanctions, such as asking
internet search websites to remove a marketer's paid-for search ads.
The investigation is on-going, and so the ASA declined to comment further, but
one of the complainants revealed details of its response in a post on
The investigation revolves around
Sky's Steam store page, which includes assets some believe misrepresent the
controversial space game.
The ASA has contacted both Hello Games and Valve and asked them to respond to a
raft of questions relating to No Man's Sky advertisements.
Complaints centre around screenshots and videos that feature more advanced
animal behaviour, large-scale combat and ship-flying behaviour than ended up in
the launch version of the game. Complainants also say screenshots misrepresent
the graphical quality of the game.
There are also complaints around the Steam store page's reference to a lack of
loading screens and factions that contest territory.
While the complaints target Steam, the ASA said any ruling would apply to other
advertising for No Man's Sky, such as official YouTube videos and the game's
listing on the PlayStation Store.