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No Man's Sky Advertising Investigation

The U.K. Advertising Standards Authority is investigating No Man's Sky after complaints about the advertising of Hello Game's space simulation. Eurogamer reports on the situation after speaking with a representative of the agency. Here's a portion that covers what's at stake here:
The ASA has the power to have advertisements it believes are in breach of its code of conduct withdrawn, and prevent them from appearing again. If an advertiser refuses to comply with an ASA ruling, it can impose sanctions, such as asking internet search websites to remove a marketer's paid-for search ads.

The investigation is on-going, and so the ASA declined to comment further, but one of the complainants revealed details of its response in a post on Reddit.

The investigation revolves around No Man's Sky's Steam store page, which includes assets some believe misrepresent the controversial space game.

The ASA has contacted both Hello Games and Valve and asked them to respond to a raft of questions relating to No Man's Sky advertisements.

Complaints centre around screenshots and videos that feature more advanced animal behaviour, large-scale combat and ship-flying behaviour than ended up in the launch version of the game. Complainants also say screenshots misrepresent the graphical quality of the game.

There are also complaints around the Steam store page's reference to a lack of loading screens and factions that contest territory.

While the complaints target Steam, the ASA said any ruling would apply to other advertising for No Man's Sky, such as official YouTube videos and the game's listing on the PlayStation Store.
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41. Re: No Man's Sky Advertising Investigation Sep 29, 2016, 17:11 Leper
 
Creston wrote on Sep 29, 2016, 14:38:
jdreyer wrote on Sep 29, 2016, 13:14:
Creston wrote on Sep 29, 2016, 10:53:
"Let's investigate this a month+ after the game came out, and nobody pays any attention to the ad anymore! That'll really make it look like we care, and we're Serious Folks who are Not To Be Messed With!"

:-yawn-:

How else do you do it? The game only came out a few weeks ago. Before that it was impossible to do the compare. So, account for a couple weeks for dissatisfaction to build and make a complaint, a couple of weeks to investigate the validity, and a couple of weeks to formulate and execute a plan of action, and we're at the current date. How could it have been any faster?

It probably couldn't have been faster, but look at what these guys can actually "do."

The ASA has the power to have advertisements it believes are in breach of its code of conduct withdrawn, and prevent them from appearing again

Ooooh, they can make you take the ad down!!! That'll REALLY hurt two months after the game's been released. Where's the 5 million GBP fine?

Their "power" is like the Invisible Boy who can only turn invisible if nobody's watching.


Better than nothing. Even if their power is limited it's still bad publicity for the company and Sony, sets a precedent for further action such as lawsuits and sends an official message.
 
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  1. Sep 28, 20:36 Re: No Man's Sky Advertising Investigation WaltC
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  35. Sep 29, 13:14  Re: No Man's Sky Advertising Investigation jdreyer
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