No Man's Sky Advertising Investigation

The U.K. Advertising Standards Authority is investigating No Man's Sky after complaints about the advertising of Hello Game's space simulation. Eurogamer reports on the situation after speaking with a representative of the agency. Here's a portion that covers what's at stake here:
The ASA has the power to have advertisements it believes are in breach of its code of conduct withdrawn, and prevent them from appearing again. If an advertiser refuses to comply with an ASA ruling, it can impose sanctions, such as asking internet search websites to remove a marketer's paid-for search ads.

The investigation is on-going, and so the ASA declined to comment further, but one of the complainants revealed details of its response in a post on Reddit.

The investigation revolves around No Man's Sky's Steam store page, which includes assets some believe misrepresent the controversial space game.

The ASA has contacted both Hello Games and Valve and asked them to respond to a raft of questions relating to No Man's Sky advertisements.

Complaints centre around screenshots and videos that feature more advanced animal behaviour, large-scale combat and ship-flying behaviour than ended up in the launch version of the game. Complainants also say screenshots misrepresent the graphical quality of the game.

There are also complaints around the Steam store page's reference to a lack of loading screens and factions that contest territory.

While the complaints target Steam, the ASA said any ruling would apply to other advertising for No Man's Sky, such as official YouTube videos and the game's listing on the PlayStation Store.
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Re: No Man's Sky Advertising Investigation
Sep 29, 2016, 07:58
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Re: No Man's Sky Advertising Investigation Sep 29, 2016, 07:58
Sep 29, 2016, 07:58
 
heroin wrote on Sep 29, 2016, 00:24:
*"cloth maps or posters or what not. The excitement of waiting for the release. Driving to the mall and buying it. Driving home and opening it."

Hell yeah, the Ultima VI Britannia map was hung from my wall for many years, there was a DOOM level set that came with a sick skull poster that was up there too.

I remember where I used to live, there was a video game rental shop (before Blockbuster and what have you) and they actually rented PC games (with the box). I used to wade through those games like I do with record shopping.

Still one of my favorite games from that era was The Magic Candle, that came with an awesome map as well (and manual).

Here's the map - http://magiccandle.wumple.com/files/mc1/mc1map.jpg It was one of the few games I remember where you actually needed to camp and some could go hunt, some could keep watch over the camp while others rested, etc - and later in the game it was imperative to split up party members for certain quests/tasks.

Just looking at that map and thinking of the Ultima cloth map gets me all tingley inside. I can see myself sitting in front of the computer, late at night, just excited as heck to find out what adventures are waiting in those treacherous lands.
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