The Half Elf wrote on Aug 24, 2016, 15:14:
Pretty sure the season passes for previous BF games were not 50 bucks, then again I never bought the season pass until some time later when they were discounted. (which sticker shock of Battlefront's pass cause a bit of a uproar).
Just checked my receipts. BF3 Premium Service was $49.99 on Amazon at release. BF4 Premium Service was also $49.99 on Amazon at release, but they offered a $5 credit on the game itself, which I applied to the Premium. So, yeah, unfortunately this is nothing new.