Wow, they are
REALLY exploiting the Warhammer licenses now, aren't they? There are probably a dozen Warhammer or 40k or whatever games either recently released or already revealed at this point.
Of course I am part of the problem, I've bought my fare share.
This looks like a pretty terrible ARPG though, based on this alpha footage. Slow and plodding.

Hopefully they work on the speed a bit as time goes on.
*EDIT* wtf, beaten by ONE minute by Tipsy.