A
report on Bloomberg Business has the latest on Ubisoft's
efforts
at fending off a hostile takeover by Vivendi, saying the threat of a talent
exodus may be the company's best defense against the financial assault (thanks
PCGamesN). Some of the story is based on feedback from financial analysts
Michael Pachter and Richard Maxime Beaudoux, who often hold views that diverge
from those of the hardcore gaming audience, but they do also quote those more
directly involved in the situation, including company founder Yves Guillemot. He
explains that their dedication to retaining employees is not the norm, and they
make a case for how this could work against an acquisition. Here's a summary:
Ubisoft,
the third biggest independent game maker, is behind some of the most popular
games of today including “Assassin’s Creed” and “The Division.” Guillemot and
his four brothers, who own about 9 percent of the company, are on the defensive
after Vivendi, the media conglomerate headed by Bollore, started buying into
Ubisoft last October. Vivendi’s initial 10 percent stake is up to just over 15
percent now. The company said this month it plans to keep buying shares and seek
board representation. Potentially more worrisome, it began a hostile bid for
Gameloft SE, another game company founded by the Guillemot brothers.
For 30 years, Guillemot has been running Ubisoft, based in the Paris suburb of
Montreuil, as a family business where creatives are given time, space and a
little extra budget when they need it. That’s a far cry from the iron fist
culture of Bollore, who took control of advertising agency Havas SA and
installed his son as chief executive officer.
Vivendi risks turning Ubisoft into an “empty shell” unless it can keep its
approach friendly and retain Guillemot as a top executive, said Richard Maxime
Beaudoux, an analyst at Bryan Garnier & Co. “This industry’s all about star
developers and creatives -- they create the added-value. And at Ubisoft,
Guillemot has their support.”