I'm mostly a single-player and/or PVE guy but I had a lot of fun in both betas, within groups and on my own. Put in a total of 32 hours between the two with the majority of it in the Dark Zone. Had a complete blast. I pre-ordered a regular edition before the first beta, after this one I bumped it up to the gold edition. No question whatsoever. The cheapest right now (official Ubisoft vendors) is Gamesplanet, comes out to $73.45 if you use the forUNCUT deal after transaction (GBP->USD) fees. Box can be had for $79.99 and applicable taxes on Amazon with Prime. May be possible to get it cheaper at places like Best Buy if you're part of a game membership club.
For people who loved the Dark Zone play like Slick, be sure to get the gold edition. It comes with the Survival expansion which makes the entire city a Dark Zone. You can get it via Season Pass later, of course, but you'd miss out on some bonuses in the meantime. Again, like I said, no question! I'm recommending the regular edition for my casual gaming friends but any serious PC gamer is going gold. If I can get 32 hours in two weekends out of a 4-level PVE stint with 90% of the game and features (e.g., crafting) cut off, and enjoy myself with 1/5 of the map and 1/3 of the Dark Zone, I'm pretty sure I'll get my money's worth.