I imagine the last senior management meeting went something like this:
"Oh my God, our Whales are getting bored and not logging in anymore, what are we going to do?"
"I've got it! Free Weekends, to bring in cannon fodder for the whales to face roll and one shot. Should buy us some time until the next set of ship jpegs are ready for sale."
... I miss BBS..
"There is a sucker born every minute." - PT Barnum