No More WoW Numbers [Nov 04, 2015, 10:33 am ET] – Share – Viewing Comments
Activision Blizzard says they will no longer announce subscriber counts for
World of Warcraft, their subscription MMORPG. In
yesterday's
financial reporting they revealed the game is down to 5.5 million
subscribers, which is still impressive, but well under half the game's peak.
With their user count getting smaller every time around, they no longer feel
this is in their best interests to continue publicizing the game's gradual
decline.
GameSpot quotes how they explained this during their post-earnings
conference call: "Note that this is the last quarter that we plan to provide
subscriber numbers," the company said. "There are other metrics that are better
indicators of the overall Blizzard business performance."
saluk wrote on Nov 4, 2015, 13:31:
Why the decline? Is it the game itself? Did enough other mmos finally gain traction to drag the userbase away? I haven't tried a new mmo in a while - does everyone in chat still go in and complain about how much worse than WoW it is? Is it cell phones?
Could just be my own observation, but it seems like, as time has gone on, more and more folks re-up for a new expansion, blow through the content in a month or two, and then unsub for 18 months. They've always struggled with keeping people hooked with new content, and if you don't raid...
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