Steam in Stores

Valve and partners announce they have found a way to marry the convenience of buying games and hardware online through Steam with the convenience of going to the store:
GameStop, GAME UK, EB Games, and Valve today announced dedicated Steam Sections launching this fall in GameStop (USA), GAME UK, and EB Games (Canada) stores. The section will feature the Steam Hardware devices launching November 10 (Steam Controller, Steam Link, and Steam Machines) as well as a variety of Steam prepaid cards.

Through the holiday season, GameStop, GAME UK, and EB Games will be the exclusive non-digital retailer for the Steam Hardware products in their respective territories. Steam prepaid cards launched in stores three years ago, and sales performance for those offerings has been increasing each year.

"GameStop, GAME UK, and EB Games are leading retail destinations for core gamers and early adopters," said Gabe Newell of Valve. "Creating a 'store within a store' across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers' hands."

Valve partnered with these leading retailers earlier this year to launch the pre-order for the Steam Hardware devices, offering gamers the chance to receive their gear 30 days prior to launch. That offer sold out in less than a month, and those who pre-order now through the Nov 10 launch will receive free copies of Pysonix's hit title Rocket League and Valve's classic Portal 2.

"Steam has helped grow PC gaming into a leading platform for games," said Bob Puzon, senior vice president of merchandising at GameStop, the exclusive retail partner in the U.S. for Steam Hardware. "With millions of gamers already enjoying the Steam desktop experience, we anticipate a strong demand for the upcoming Steam Hardware products and are looking forward to serving as the exclusive non-digital retail launch partner."

"Steam continues to grow and has become synonymous with PC gaming, and as the UK's number 1 gaming specialist retailer we are excited about bringing these products to GAME in UK," said Charlotte Knight, managing director at GAME. "With the innovation that the Steam Controller, Steam Link, and the Steam Machines give gamers in the living room, we expect to see significant demand for these new products. The first signs of this can be seen with the sold out Early Bird launch of both the Steam Link and Controller on October 16th exclusively at GAME in the UK. GAME are delighted to be partnering with Valve on the new technology and support the continuing growth of this category."

A leading platform for PC, Mac, and Linux games, Steam offers more than 6,000 titles to millions of gamers around the world. Targeted for release on November 10, the Steam Controller, Steam Link, and Steam Machines are a collection of hardware designed to expand the Steam gaming experience into any room in the home.
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21.
 
Re: Steam in Stores
Oct 5, 2015, 22:05
21.
Re: Steam in Stores Oct 5, 2015, 22:05
Oct 5, 2015, 22:05
 
RaZ0r! wrote on Oct 5, 2015, 19:47:
I doubt they will be pushing Steam Link much since it is designed for someone that already has a gaming PC. They will be pushing Steam Machines to the people shopping consoles as their gateway gaming PC.

And then those people will buy future games through Steam, not GameStop ('cause they have nothing for PC), and thus give up their dirty console ways. Valve is an evil mastermind!
Avatar 6700
20.
 
Re: Steam in Stores
Oct 5, 2015, 21:10
20.
Re: Steam in Stores Oct 5, 2015, 21:10
Oct 5, 2015, 21:10
 
Razumen wrote on Oct 5, 2015, 16:50:
4D-Boxing wrote on Oct 5, 2015, 15:37:
jdreyer wrote on Oct 5, 2015, 15:09:
So Steam took PC gaming from retail to online, and now PC gaming is going back to retail?

Retail gave up on PC gaming so I gave up on being PC games from retail stores. So the PC game rack in the forgotten corner of the store will now have a steam banner?! Maybe they'll download the game to disk for us, better yet game boxes with disks that only contain a link to steam lol

Yeah, a neat thing they could would be if you could bring a USB stick and they could preload the game's files on it if you buy a game. Then you just go home and transfer them over. Discs I think would be too wasteful, and a lot of computer builds are doing away with them.
It's like the NES (Famicom) Disk System (FDS) all over again.

It's not a bad idea. The problem here is cost. Given that Steam games go up to 60GB, you'd need a 64GB USB flash drive for the task. Then you need a drive that's fast enough to transfer 64GB in a reasonable amount of time (you don't want to be at the store forever). That would be something like the SanDisk Extreme 64GB, which is ~$35. $35 is a lot of money to ask someone to spend just to transport a game.
19.
 
Re: Steam in Stores
Oct 5, 2015, 19:47
RaZ0r!
 
19.
Re: Steam in Stores Oct 5, 2015, 19:47
Oct 5, 2015, 19:47
 RaZ0r!
 
Wowbagger_TIP wrote on Oct 5, 2015, 18:42:
I don't know if seeing a Steam Link in a store would help sell it. I'm waiting for reviews of the thing. If they're good, I plan to get one so I can play games like Trine and Speedrunners on the couch with my wife.

I doubt they will be pushing Steam Link much since it is designed for someone that already has a gaming PC. They will be pushing Steam Machines to the people shopping consoles as their gateway gaming PC.
I pwnz j00!
Avatar 8127
18.
 
Re: Steam in Stores
Oct 5, 2015, 18:42
18.
Re: Steam in Stores Oct 5, 2015, 18:42
Oct 5, 2015, 18:42
 
I don't know if seeing a Steam Link in a store would help sell it. I'm waiting for reviews of the thing. If they're good, I plan to get one so I can play games like Trine and Speedrunners on the couch with my wife.
"The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people so full of doubts." -- Bertrand Russell (I think...)
Avatar 9540
17.
 
Re: Steam in Stores
Oct 5, 2015, 18:39
17.
Re: Steam in Stores Oct 5, 2015, 18:39
Oct 5, 2015, 18:39
 
Cutter wrote on Oct 5, 2015, 16:01:
How about getting some actual fucking customer service and a refund policy that actually works. Zero excuses for a company that makes the money they do to be so bad. This is why I don't object to other companies having their own digital distribution systems. The more the merrier. It's the only thing that will ever force Valve to start acting like a real company.

What's the problem with the new(ish) refund policy?
Avatar 17249
16.
 
Re: Steam in Stores
Oct 5, 2015, 17:26
Kxmode
 
16.
Re: Steam in Stores Oct 5, 2015, 17:26
Oct 5, 2015, 17:26
 Kxmode
 
SimplyMonk wrote on Oct 5, 2015, 16:03:
Kxmode wrote on Oct 5, 2015, 15:43:
1. Would this officially make Steam a platform?

Steam itself is a retailer. A Steam Machine I guess would technically be a console and SteamOS a platform, but the definitions of those terms have become a lot muddier in the last decade so that doesn't mean the same as it used to.

Kxmode wrote on Oct 5, 2015, 15:43:
2. If Steam is a legit platform (if we are to go by what people consider a platform) then wouldn't Steam be the largest dedicated gaming platform?

If SteamOS supported every game on the Steam Store then it would have the largest available library of games and user base, but it is a little meaningless to say such as although all those people have active accounts, very few have a Steam Machine or run SteamOS.

At some point you'd have to say Windows is the biggest gaming platform and any PC rig built with gaming in mind is a Windows Gaming Console. Just with less restrictions on the things I can install on it.

I mean, at one point you could install Linux on a PS3. These definitions mean less and less every day.

I ask those two questions because I still see people today treat the PC platform as second rate and not worthy of mention when they talk about E3 and the like (their heads are so far up Sony, Microsoft, and Nintendo's asses). I got into a rather lengthy conversation on Youtube over a channel's decision not to include any PC gaming logo in their side-scroller of various platform logos. Basically they said PC isn't a "dedicated" game platform like Xbox or Playstation and therefore cannot be called one. At least if Steam becomes a legit console / platform then PC Gaming will finally have some kind of presence and it won't be ignored at E3.
"Hard times create strong men. Strong men create good times. Good times create weak men. And, weak men create hard times." - Those Who Remain by G. Michael Hopf
Avatar 18786
15.
 
Re: Steam in Stores
Oct 5, 2015, 16:50
15.
Re: Steam in Stores Oct 5, 2015, 16:50
Oct 5, 2015, 16:50
 
4D-Boxing wrote on Oct 5, 2015, 15:37:
jdreyer wrote on Oct 5, 2015, 15:09:
So Steam took PC gaming from retail to online, and now PC gaming is going back to retail?

Retail gave up on PC gaming so I gave up on being PC games from retail stores. So the PC game rack in the forgotten corner of the store will now have a steam banner?! Maybe they'll download the game to disk for us, better yet game boxes with disks that only contain a link to steam lol

Yeah, a neat thing they could would be if you could bring a USB stick and they could preload the game's files on it if you buy a game. Then you just go home and transfer them over. Discs I think would be too wasteful, and a lot of computer builds are doing away with them.
14.
 
Re: Steam in Stores
Oct 5, 2015, 16:03
14.
Re: Steam in Stores Oct 5, 2015, 16:03
Oct 5, 2015, 16:03
 
Kxmode wrote on Oct 5, 2015, 15:43:
1. Would this officially make Steam a platform?

Steam itself is a retailer. A Steam Machine I guess would technically be a console and SteamOS a platform, but the definitions of those terms have become a lot muddier in the last decade so that doesn't mean the same as it used to.

Kxmode wrote on Oct 5, 2015, 15:43:
2. If Steam is a legit platform (if we are to go by what people consider a platform) then wouldn't Steam be the largest dedicated gaming platform?

If SteamOS supported every game on the Steam Store then it would have the largest available library of games and user base, but it is a little meaningless to say such as although all those people have active accounts, very few have a Steam Machine or run SteamOS.

At some point you'd have to say Windows is the biggest gaming platform and any PC rig built with gaming in mind is a Windows Gaming Console. Just with less restrictions on the things I can install on it.

I mean, at one point you could install Linux on a PS3. These definitions mean less and less every day.
Avatar 55902
13.
 
Re: Steam in Stores
Oct 5, 2015, 16:01
Cutter
 
13.
Re: Steam in Stores Oct 5, 2015, 16:01
Oct 5, 2015, 16:01
 Cutter
 
How about getting some actual fucking customer service and a refund policy that actually works. Zero excuses for a company that makes the money they do to be so bad. This is why I don't object to other companies having their own digital distribution systems. The more the merrier. It's the only thing that will ever force Valve to start acting like a real company.
"What I don't like about office Christmas parties is looking for a job the next day." - Phyllis Diller
Avatar 25394
12.
 
Re: Steam in Stores
Oct 5, 2015, 15:58
12.
Re: Steam in Stores Oct 5, 2015, 15:58
Oct 5, 2015, 15:58
 
I was wondering how they were going to market and sell those Steam Machines.
Avatar 15604
11.
 
Re: Steam in Stores
Oct 5, 2015, 15:51
11.
Re: Steam in Stores Oct 5, 2015, 15:51
Oct 5, 2015, 15:51
 
No drone delivery?
Avatar 57352
10.
 
Re: Steam in Stores
Oct 5, 2015, 15:47
10.
Re: Steam in Stores Oct 5, 2015, 15:47
Oct 5, 2015, 15:47
 
Kxmode wrote on Oct 5, 2015, 15:43:
Oh, I have a question... well two.

1. Would this officially make Steam a platform?
2. If Steam is a legit platform (if we are to go by what people consider a platform) then wouldn't Steam be the largest dedicated gaming platform?

Last I checked they have over 125 million active accounts worldwide. That would technically make them the largest consoles ever.

Not all of their games work on their console yet. I'd say Steam was a retail outlet. A growing part of that outlet is the new SteamOS platform. Saying Steam is a platform is like saying Microsoft Live is a platform.
9.
 
Re: Steam in Stores
Oct 5, 2015, 15:43
Kxmode
 
9.
Re: Steam in Stores Oct 5, 2015, 15:43
Oct 5, 2015, 15:43
 Kxmode
 
Oh, I have a question... well two.

1. Would this officially make Steam a platform?
2. If Steam is a legit platform (if we are to go by what people consider a platform) then wouldn't Steam be the largest dedicated gaming platform?

Last I checked they have over 125 million active accounts worldwide. That would technically make them the largest console ever.
"Hard times create strong men. Strong men create good times. Good times create weak men. And, weak men create hard times." - Those Who Remain by G. Michael Hopf
Avatar 18786
8.
 
Re: Steam in Stores
Oct 5, 2015, 15:37
8.
Re: Steam in Stores Oct 5, 2015, 15:37
Oct 5, 2015, 15:37
 
jdreyer wrote on Oct 5, 2015, 15:09:
So Steam took PC gaming from retail to online, and now PC gaming is going back to retail?

Retail gave up on PC gaming so I gave up on being PC games from retail stores. So the PC game rack in the forgotten corner of the store will now have a steam banner?! Maybe they'll download the game to disk for us, better yet game boxes with disks that only contain a link to steam lol
7.
 
Re: Steam in Stores
Oct 5, 2015, 15:36
7.
Re: Steam in Stores Oct 5, 2015, 15:36
Oct 5, 2015, 15:36
 
jdreyer wrote on Oct 5, 2015, 15:09:
So Steam took PC gaming from retail to online, and now PC gaming is going back to retail?

Mostly this is to highlight their hardware. It makes sense to get the hardware on display as demo units in physical store shelves so people can try it.
6.
 
Re: Steam in Stores
Oct 5, 2015, 15:25
Kxmode
 
6.
Re: Steam in Stores Oct 5, 2015, 15:25
Oct 5, 2015, 15:25
 Kxmode
 
jdreyer wrote on Oct 5, 2015, 15:10:
Kxmode wrote on Oct 5, 2015, 14:51:
I have too many questions about this but I'm too tired to try and articulate them.

Moar sleep, less Star Citizen. :D

I'm not going to deny it.
"Hard times create strong men. Strong men create good times. Good times create weak men. And, weak men create hard times." - Those Who Remain by G. Michael Hopf
Avatar 18786
5.
 
Re: Steam in Stores
Oct 5, 2015, 15:10
5.
Re: Steam in Stores Oct 5, 2015, 15:10
Oct 5, 2015, 15:10
 

Great move Valve, you've partnered with everyone's favorite video game retailer. Bravo! Amazed Clap

Avatar 55780
4.
 
Re: Steam in Stores
Oct 5, 2015, 15:10
4.
Re: Steam in Stores Oct 5, 2015, 15:10
Oct 5, 2015, 15:10
 
Kxmode wrote on Oct 5, 2015, 14:51:
I have too many questions about this but I'm too tired to try and articulate them.

Moar sleep, less Star Citizen.
To prevent CV-19, avoid the Serious Seven: weddings, funerals, faith-based activities, bars, gyms, house gatherings and other small events.
Avatar 22024
3.
 
Re: Steam in Stores
Oct 5, 2015, 15:09
3.
Re: Steam in Stores Oct 5, 2015, 15:09
Oct 5, 2015, 15:09
 
So Steam took PC gaming from retail to online, and now PC gaming is going back to retail?
To prevent CV-19, avoid the Serious Seven: weddings, funerals, faith-based activities, bars, gyms, house gatherings and other small events.
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2.
 
Re: Steam in Stores
Oct 5, 2015, 14:57
2.
Re: Steam in Stores Oct 5, 2015, 14:57
Oct 5, 2015, 14:57
 
So in other words what we will actually be seeing in gamestop are tons of pre-owned steam hardware for sale.
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