“We call it a data plan just like wireless companies have data plans."
No, refusing to call a duck a duck doesn't all of a sudden make that duck....not a duck. Giving an unpopular term a friendly name doesn't make it different either. That's like calling abortion 'a positive process for selective human development'. It's still abortion. It's still killing a living human being for whatever reason. Because you can't make peace with that fact and call it something else might possibly tell you that just maybe you shouldn't be doing it at all. Yeah, that's called morals. And intuition. And fucking common sense.