Murder She Wrote wrote on Oct 1, 2015, 20:03:
They don't have a viable mobile SoC.
This, I think more than anything, is what is going to kill AMD in the long run. Right now, they've got some money rolling in from being an OEM supplier to Sony and Microsoft but that's not going to last forever. Intel is investing billions in mobile/embedded/micro technology, Nvidia is doing the same (and their new Tegra X1 looks pretty decent), ARM is currently the king with no end in sight to their reign, Samsung is plowing billions in to their SoCs and let's not forget Qualcomm, whom may be currently on the ropes but is not out yet. AMD, on the other hand, is waving their hands and saying "Guys? Guys! Check out our APUs!" APUs are all well and good but when I can't hold your entire system including proc, memory, storage, video, and networking (both physical and wireless) in the palm of my hand then it's utterly useless for the direction the market is trending.
Unless Samsung sees some value in the patents or manufacturing that AMD holds that no one else does, I don't think Samsung is likely to purchase what is largely a sinking ship. Why bother? They have their own massive R&D, they're a household name in everything from SSDs, to displays and on down the line to refrigerators.
"No matter where you go, there you are." Buckaroo Banzai
There are two types of computer users: Masochists and Linux users.
If you would like help or further details on a technical discussion we're having, email me at bnhelp (at sign) keepusiel.net . Pl