It never occurred to me that I wasn't the only one who doesn't like those commercials. I don't find them offensive or anything like that, just the assumption that their alternate personas are something to be ashamed of rubs me the wrong way. Especially the one with the weirdo guy who likes to knit and bake, even though I don't do either. Maybe because I was bullied in junior high for being a nerd and unathletic. Like a sports hero is as something we should all aspire to be.
Or maybe I'm just overthinking a stupid commercial.