Op Ed

Steam Spy — Your target audience doesn’t exist. Thanks Slashdot via Ant.
"I get it. It makes for a good headline 'The rise of MOBA'. 'The fall of core gamer'. 'The rise of China'. And it’s usually an interesting read, filled with data. Data that’s both well-described and convincing, because if MOBA are on the rise and core gamers are no longer the majority, it makes sense to apply this knowledge somehow, right?

And of course you should, but don’t target any new market or new audience just because you’ve suddenly realized it exists. Dota 2 audience exists, there are around 55 million gamers that have tried it and 9.5 million gamers have played it in the last two weeks.

Does it mean they’re enjoying MOBA? Yes.

Does it mean they will even take a peek at yours? Nope, they’re too busy.

And same goes for the lucrative Chinese mobile market, by the way."

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Re: Op Ed
Aug 23, 2015, 10:08
21.
Re: Op Ed Aug 23, 2015, 10:08
Aug 23, 2015, 10:08
 
eRe4s3r wrote on Aug 23, 2015, 08:06:
For Steam which is not at the stock exchange, it makes no difference. But for developers and publishers selling on steam this makes a HUGE difference.

While that's definitely true, it's absolutely not Steam's responsibility. They're a distributor, not a publisher. If the developer or their publisher can't be bothered to research or don't care about the results before releasing another clone on the market it's on them, not Steam. And unlike past traditional distribution methods where physical shelf space was a valid concern, as a digital platform, it's irrelevant.

So if you want to release the 14th MOBA this quarter as if yous will be the one to finally cut away a substantial part of the LoL / DOTA2 market well... good luck with that. I would have invested the entire development budget in lottery tickets.

Really though, would you argue that iTunes should be telling musicians what style of music to create?
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