Xero wrote on May 27, 2015, 08:40:
Look, I understand the wrong doing as far as THE SELLERS go, but you can't blame the buyers, and worse, you can't take back the product.
I understand your theories of the police would take back a stolen tv that you bought off a van, but this is different.
These keys couldn't have been hacked off the network to be used because that would take the chance of a duplicate being sold if the original was sold legit by the company.
These keys are "purchased" already by the seller in bulk, bundles, whatever it may be and then being resold. The problem is the publisher doesn't like the "resold" part because that is where they take a hit as obviously the consumer will go for the cheapest option.
Now because they aren't happy, they want to remove those licenses or in other words, turn off your game you were happily playing that you did put out money for, just not directly to the company. This can have huge backfire on the company because the customer will have ill feelings generally towards the closest interaction that is causing the issue and that would be the company and not the seller. You think that customer will ever want to buy direct from the company again? Probably he/she thinks hard before next purchase.
The company has to go after the sellers and beef up their resell policies instead if they want to crack down on this issue. Not go after the buyers.
These aren't purchased in bulk then resold, they're ones coming from other countries.
They're sold for significantly under market price. The people buying them know something is up. They know it's a risk. If they did not lose the product, what would prevent them from continuing to buy grey market? Nothing, because they know they will always get the same product for 10%-30% the price.
And then, if the demand remains, what prevents other grey market sellers from popping up? They're usually based overseas and nearly impossible to pursue any civil or criminal charges against.