InBlack wrote on May 27, 2015, 02:14:

Mordecai Walfish wrote on May 26, 2015, 20:39:
I personally dont think theyre going far enough here. I think they should be calling out the online key resellers that these fraudulent keys originated from.

There is a reason for that. The keys are valid, and the resellers are legit. Someone hit the nail on the head, these are NA or EU customers buying valid keys intended for the Asian or African market at a large discount. I don't see how anyone could get a hold of 'stolen' keys without some serious hacking of the ESO publisher, is that something that they are claiming that happened?

Dude, read the story and the thread? As has been pointed out this whole shebang is about FRAUDULENTLY obtained keys that were THEN sold on via key sites. A fraudulently obtained key is by its very definition not a legit key. They even explicitly say "STOLEN" in the official post.

This has absolutely NOTHING to do with your wild imaginations about regional price wars. Maybe at least read the story before tossing around unjust accusations.

Finally, many of those key portals only serve as middlemen so it is very easy for people who steal a credit card and use it to buy copies of the game in bulk to sell keys to unsuspecting (as far as you can call it "unsuspecting" when an offer is looking too good to be true anyway) third parties.

Here. Full quote minus the very long list of officially endorsed retailers. So you don't even have to click the link which apparently seems to be too hard to do...

We’ve recently seen an increase in the sale of fraudulently obtained digital game keys for The Elder Scrolls Online: Tamriel Unlimited.

We want to remind gamers to shop wisely and only purchase online keys from a reputable source. Fraudulently obtained keys obtained via Steam and then re-sold via third-party websites is a violation of both our and Steam’s Terms of Service. We will be deactivating all game accounts created with such stolen keys starting on Tuesday, May 26th. Affected users will receive an email with instructions on how to regain access to their game account via a valid game purchase.

The companies selling stolen keys make a practice of using stolen credit cards, or misappropriating credit card information from their own customers to buy codes from legitimate retailers. Often these companies have the lowest price available anywhere for the digital item they are selling. Customers who purchase from these vendors are at increased risk for identity theft.

Extreme discounting below the published prices on our website may be a clue that the digital key purchased for the game may have been fraudulently obtained.

We want to ensure that you have the best game experience possible. To avoid unknowingly purchasing a stolen game key we suggest that you purchase from our site or one of the official retailers listed below.