qsto wrote on May 18, 2015, 10:36:
Anyhow, I fail to understand how new set of drivers could have anything to do with "marketing", please enlighten me.
Glad to...;) nVidia has a long and glorious history (some would say inglorious) of hyping driver releases that essentially don't do much of anything differently than the last driver set. Many, many years ago, nVidia launched for the first time (not the last!) a set of drivers it explosively named "Detonators"...;) According to nVidia, these drivers provided "up to 50%" performance increases in some games. It got a lot of press at the time because no one could find the 50% anywhere--it being very difficult to find even 5% in most cases. That was around the the general time frame in which nVidia was also discovered to have optimized its drivers to substitute a camera on rails event in a popular 3dMark benchmark at the time (detecting that the bench was being run and then changing things), in which the whole idea of the benchmark was that the *benchmark* controlled the camera--not the IHV videocard driver (for obvious reasons)...;) nVidia took a while denying it all before they finally said "Uncle!" and copped to the whole thing. But anyway...you asked...;)
I rather doubt any of that applies here, though...;) Both IHVs use the event of a new game launch to hype a drivers' release--whether it really does much of anything differently is unknown, of course. It's just a way for both IHVs to get some free PR on the back of a big game launch--or even a little one, for that matter. This is supposedly a TWIMTBP nVidia-sponsored title, so nVidia should have refined its drivers to optimally run W3 code weeks if not months ago, already. But sometimes the game developer will change something at the last minute that requires something new from the 3d-card IHV. "Only your IHV knows for sure"...;)
It is well known universally that I do not make mistakes--so, if you should happen across an error in that which I have written, please be assured that *I* did not write it!...:)