In the Americas game region, the price of a Token will be $20 USD (or roughly equivalent in each local currency). We’ll share additional regional pricing details as we get closer to launch.

Once purchased, a Token can then be put up for sale in a region-wide exchange via a new Game Time tab in the Auction House. (Note that while you’ll see the new Game Time tab in that auction house with the launch of Patch 6.1.2, it won’t be active until the WoW Token launches in your region.) While the rest of the Auction House will remain realm-based, a region-wide WoW Token exchange will provide the largest possible pool of prospective buyers and ensures everyone has access to a vibrant, active Token marketplace. In the Americas, Europe, Korea, and Taiwan, players who purchase a WoW Token from the Auction House will be able to redeem it for 30 days of game time.

Going for Gold
Because the Token exchange has to start somewhere, we will be setting the initial gold value of the WoW Token ourselves. The starting gold value in each region will be based on several factors, including regional in-game economies, but ultimately our goal is to select a fair and reasonable starting price. After that, the Token’s gold value will be determined dynamically based primarily on player supply and demand. Simply put, if more WoW Tokens are being listed than are being purchased, the price will automatically drift downward over time. If people are purchasing Tokens from the Auction House faster than they’re being put up for sale, then prices will go up accordingly. As a reminder, to help make sure players can trade WoW Tokens confidently, once a Token sells, the seller will receive the amount of gold they were quoted at the time they listed their Token.