World of Warcraft subscribership has once again surpassed the 10 million
mark,
announces Blizzard, saying the surge comes after the
Warlords of Draenor
expansion sold more than 3.3 million copies on its first day of availability.
The MMORPG
most recently
reported 7.4 million subscribers after a low point of 6.8 million
over the summer. "We’re
thrilled that so many players jumped in to play Warlords of Draenor on day one
and are having a great time with the new content," said Mike Morhaime, CEO and
cofounder of Blizzard Entertainment. "We poured a lot of hard work and passion
into this expansion, and we appreciate all the kind words from players and the
overwhelming support they continue to show for World of Warcraft." Here's more
on the resurgence:
On November 13, millions of Azeroth’s champions
enlisted for the war against the Iron Horde with the launch of World of
Warcraft®: Warlords of Draenor™, the fifth expansion to the world’s #1
subscription-based massively multiplayer online role-playing game.* Blizzard
Entertainment today announced that as of the first 24 hours of the expansion’s
availability, more than 3.3 million copies had sold-through† and the game’s
global subscriber base had passed 10 million, with growth across all major
regions.
The release last week in North America, Latin America, Europe, Australia, New
Zealand, and Southeast Asia brought some technical and demand-related issues
that made the first few days especially challenging for many players. To address
the issues, Blizzard worked around the clock to roll out a series of updates and
increase realm capacity across the board, and performance has remained solid
since then. The expansion launched today (November 20 local time) in South
Korea, mainland China, Taiwan, Hong Kong, and Macau.