Forbes - The Catch 22 Of Video Game Journalism [Updated].
"Hype. It’s all about the hype. Many critics of game journalism have
complained that reviews are skewed by pressure from publishers or from
relationships between press and developers. I’ve been told off the record
that this pressure very much exists at many of the video game publications
out there, but each tries very diligently to maintain a barrier between
editorial and marketing. The larger the outlet, the less this sort of
pressure matters. The smaller, and the more specialized, the more this
pressure has an impact."