jdreyer wrote on Oct 24, 2014, 02:55:
1. EA won "Worst Company in the World" under Ricci's leadership. TWICE. He set the culture there of treating customers like shit in order to maximize profits. Let's see how that works out for Unity. Game players will put up with shit when they've only got to pay $50. When dev houses are paying $10000s for an engine, they'll look elsewhere if you try and screw them. Lots of companies are now doing the "free" or low-cost game engine thing, like Unreal. There's no room to fuck with devs, who also happen to be among the more intelligent consumers. You say it's apples and oranges, but so far all I've ever seen Ricci cook was apple pie. Can't make that with oranges.
2. I'm sure he had lots of discussions about game engines, their capabilities, their cost, etc. etc. while at EA. His experience there is much more relevant than at Sara Lee.
See this is exactly the kind of shallow reasoning that I'm referring to when I say gamers don't know fuck all about what a CEO actually does. First off, the CEO of EA probably does not make decisions about game engines. It would be incredibly unusual for a CEO of a company that size getting involved in that kind of minutiae. Even when they look to buy out a company to get their tech, that's an idea that generally comes from other C-level execs and they rely heavily on the technical knowledge of those below them to come to the decision.
But more to the point, what works for EA won't necessarily work for Unity. They are very different companies with very different business models. They are not a consumer-facing company for the most part. The only thing consumers know about Unity is what other developers do with it. You seem to be under the impression that John Riccitiello is literally some kind of retarded automaton who doesn't have the ability, despite his extensive business education, to understand that the best approaches for two different companies are as different as the companies themselves.
We're talking about a guy who has been CEO of a company that makes jock straps, a company that makes cakes, and a company that makes games. I'm pretty sure he's got a fairly diverse perspective.This comment was edited on Oct 24, 2014, 04:48.