14.
 
Re: Evening Interviews
Oct 24, 2014, 02:55
14.
Re: Evening Interviews Oct 24, 2014, 02:55
Oct 24, 2014, 02:55
 
NKD wrote on Oct 23, 2014, 21:08:
Creston wrote on Oct 23, 2014, 20:49:
NKD wrote on Oct 23, 2014, 18:46:
John probably saved EA as COO, and then later on as CEO he was really good for the company.

He was also instrumental in really starting the "Let's bleed gamers for EVERY.FUCKING.DIME.THEY.OWN" mentality that now practically ruins the industry, so yeah, it'll be great to see that pop up in Unity too.

Edit : Several people already made that comment before me. Ninja'd.

Certainly there's reasons for gamers to dislike the guys vision for EA's business model. Not that gamers ever seem to have the balls to stop buying EA games (see my sig) but I digress... but there's no real grounds to say he's a bad choice for a CEO.

Secondly, as I'm sure everyone here is aware, the business models for gaming software and gaming engines are very different. In fact there isn't really a standard model for engines at all. Plus you aren't selling to braindead consumers. You can't dazzle developers with a bullshit trailer or some cinematics. It's apples and oranges. His work as CEO of Unity will be about as relevant to his work at EA as his work at Sara Lee was.

Frankly EA's business model has more in common with Sara Lee than with Unity: selling empty calories to people who don't have the willpower to put down the cupcakes.


1. EA won "Worst Company in the World" under Ricci's leadership. TWICE. He set the culture there of treating customers like shit in order to maximize profits. Let's see how that works out for Unity. Game players will put up with shit when they've only got to pay $50. When dev houses are paying $10000s for an engine, they'll look elsewhere if you try and screw them. Lots of companies are now doing the "free" or low-cost game engine thing, like Unreal. There's no room to fuck with devs, who also happen to be among the more intelligent consumers. You say it's apples and oranges, but so far all I've ever seen Ricci cook was apple pie. Can't make that with oranges.

2. I'm sure he had lots of discussions about game engines, their capabilities, their cost, etc. etc. while at EA. His experience there is much more relevant than at Sara Lee.
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