Well, thats because a lot of gamers are kids who have never been burned by anyone before. Ask the metric shit ton of people out there who learned the hard way that you don't give contractors money until the job is done. Just watching Mike Holmes the other day talking about this and he brought up a story about one couple who gave a contractor 230 grand up front...and never heard from him again.
Much like the failures with crowd-sourcing, EA will peter off in time as people finally get it.
"The horse I bet on was so slow, the jockey kept a diary of the trip." - Henny Youngman