Verno wrote on Feb 21, 2014, 12:25:
It's not just EA, Microsoft really needs this game to be a massive success and you can bet they will leverage their major industry presence to ensure it is. From a business perspective it makes sense.
EA has little skin in this. They're distributing, which means they only make a bit of money. They have no long term investment here.
Microsoft doesn't, either, but Microsoft needs something to sell consoles desperately. This is a much, much, much bigger deal to them than to EA. EA will make a buck or three per sale, which in the long run isn't much for them. Microsoft has the possibility of selling a console per sale.