EA Taking Lessons From Launching BF4

Seeking Alpha transcribes the conference call conducted by EA following their latest financial reporting (thanks CVG). Saying there are lessons to be taken from the troubled launch of Battlefield 4, they plan on learning from this to launch future multiplatform titles like Titanfall, though it could be argued that they may have missed similar opportunities to take lessons from launching previous installments in the Battlefield series. Here's word from Patrick Söderlund:
I'll cover Battlefield 4, and I'll quickly touch on kind of what happened, what we've done and how we're learning from it? So on the first segment, the what happened part is when Battlefield 4 launched, it was a very complex game, launching on 2 entirely new console platforms, as well as current-gen and PC. We were pushing innovation heavily and we're delivering 60 frames per second gameplay for 64 players plus the ability to connect via mobile tablet as a commander into the product, coupled those with some very innovative features in the gameplay side. Based on our prelaunch testing, our beta performance, we were confident the game was ready when it was launched. Shortly after launch, however, we began hearing about problems from our player community, and the development team quickly began to address the situation. So what have we done since we encountered the problems is we were fortunate to have an architecture in place that allows us to adjust and update the game rapidly, and that's actually what we've done. We released multiple software updates across all platforms to resolve the primary issues and game stability has significantly increased. To the final point, which is how are we learning from this? The challenge that we've faced with Battlefield 4 were different from anything that we've seen before with other games. There were different issues that only manifest its scale in the post-launch live environment. We're taking multiple steps to evaluate what occurred and incorporate those learnings into our development process for future products, so we don't experience the same problems again. I would close on the fact that Battlefield 4 remains an amazing game with massive innovation, and we're confident that gamers will be logging on to play for a long time to come.
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18.
 
Re: EA Taking Lessons From Launching BF4
Jan 29, 2014, 11:28
H@P
18.
Re: EA Taking Lessons From Launching BF4 Jan 29, 2014, 11:28
Jan 29, 2014, 11:28
H@P
 
InBlack wrote on Jan 29, 2014, 09:39:
Translation:

*wall of text with a million excuses why its basically not EA's fault*

> There were different issues that only manifest its scale in the
> post-launch live environment.

Here's an idea. How about making the "beta" an actual beta, where bugs and balance issues can be reported before the release. You had the opportunity. A whole bunch of people that pre-ordered and willingly downloaded your "beta"... a few weeks before release. Really? That wasn't a beta, that was some marketing dickhead checking off a checkbox, "Delivered 'beta' to pre-orders! Check!".

You reap what you sow.

This comment was edited on Jan 29, 2014, 11:42.
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