Shocker: WoW Not Going F2P

Though it seems readily apparent that Blizzard still has around 7.6 million reasons to continue charging for World of Warcraft subscriptions, Eurogamer has verified that they do not plan on walking away from all that money any time soon to jump on the free-to-play bandwagon that WoW's success helped force upon almost every other MMORPG on the market. "We didn't make the game to be free-to-play," production director J Allen Brack said. "We would have to rework the game pretty significantly in order to make it free-to-play. It's not something we're currently considering." And though the game's still-enormous player count has slipped over the years, he indicates they are still creating as much new content for the game as ever. "We'll continue to invest heavily in World of Warcraft to deliver frequent, high-quality content to our players, he explains. "But in terms of the content and developing, we have more resources focused on developing content for World of Warcraft than ever before. So we expect to continue having a long and happy life."
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32.
 
Re: Shocker: WoW Not Going F2P
Nov 17, 2013, 11:06
32.
Re: Shocker: WoW Not Going F2P Nov 17, 2013, 11:06
Nov 17, 2013, 11:06
 
Ant wrote on Nov 16, 2013, 10:34:
I wonder how long it will take for WoW to become finally F2P.
Everquest only did it last year, and they had far few subscribers. It will be a few years yet...
“Extinction is the rule. Survival is the exception.” -- Carl Sagan
31.
 
Re: Shocker: WoW Not Going F2P
Nov 16, 2013, 14:19
31.
Re: Shocker: WoW Not Going F2P Nov 16, 2013, 14:19
Nov 16, 2013, 14:19
 
Ant wrote on Nov 16, 2013, 10:34:
I wonder how long it will take for WoW to become finally F2P.

Maybe when WoW 2 finally comes out 10 years from now?
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30.
 
Re: Shocker: WoW Not Going F2P
Nov 16, 2013, 10:34
Ant
 
30.
Re: Shocker: WoW Not Going F2P Nov 16, 2013, 10:34
Nov 16, 2013, 10:34
 Ant
 
I wonder how long it will take for WoW to become finally F2P.
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29.
 
Re: Shocker: WoW Not Going F2P
Nov 11, 2013, 11:03
29.
Re: Shocker: WoW Not Going F2P Nov 11, 2013, 11:03
Nov 11, 2013, 11:03
 
NKD wrote on Nov 10, 2013, 05:42:
Muscular Beaver wrote on Nov 10, 2013, 04:26:
I really want to know where they get those numbers.
A few months back I checked every server how populated they were and they were rather empty, except 1 or 2 exceptions like Area 52 on horde side (alliance side is completely deserted).

You logged on to every server? There are almost 250 US servers alone. Another 100 for Europe. Then you take into account Horde and Alliance side... and the time it takes to run a proper /who census with a mod. Sorry, I'm calling bullshit. And even then you only get concurrent users, not how many active subscriptions there are.

And that's not even considering China, which I have no fucking clue how they calculate a user there.
Think what you want. I did it and it really didnt take that long.
Try it yourself, its not that hard.

Youre saying it yourself, you have no clue how they calculate a player in China. Me neither, and since they dont even give out simple info like that, their numbers are useless, and from my experience bullshit.
I have given up on waiting for BIS to come back to their senses and do a real ArmA 2 successor.
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28.
 
Re: Shocker: WoW Not Going F2P
Nov 10, 2013, 18:32
Jivaro
 
28.
Re: Shocker: WoW Not Going F2P Nov 10, 2013, 18:32
Nov 10, 2013, 18:32
 Jivaro
 
Kawlisse wrote on Nov 10, 2013, 03:06:
For those requesting F2P in WoW it's easy, play on a private server. there are plenty of blizz like servers out there. And unlike what people think, it's not illegal.

I would like you to explain how that isn't illegal. I promise, I will go into it with an open mind.


edit: I think Blizzard will bring an in-game marketplace to the game before they actually moe to F2P. They might even have tiered subscriptions + the store. I just don't see the benefit to them to suddenly switch to a completely F2P model when they can keep charging money. I also think that if they went F2P their server pop numbers would explode....which always has it's own costs. They have been gradually shrinking their infrastructure I would assume, going F2P would mean expanding it again no?
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27.
 
Re: Shocker: WoW Not Going F2P
Nov 10, 2013, 18:20
Dev
27.
Re: Shocker: WoW Not Going F2P Nov 10, 2013, 18:20
Nov 10, 2013, 18:20
Dev
 
Kawlisse wrote on Nov 10, 2013, 03:06:
For those requesting F2P in WoW it's easy, play on a private server. there are plenty of blizz like servers out there. And unlike what people think, it's not illegal.
Last I heard blizzard sued to get that kinda thing shut down for violating TOS
crypto wrote on Nov 10, 2013, 10:48:
Pretty sure I could almost operate Google with $100+ million/month... how many daily users.. 1 bln+?
I think you VASTLY underestimate the scope of what google does and uses to operate.
They run through $10 BILLION with a b, every 3 months as operating expenses.
I suggest starting here and reading it line by line out loud, to give a better idea of the scope:
http://en.wikipedia.org/wiki/List_of_Google_products

This comment was edited on Nov 10, 2013, 18:25.
26.
 
Re: Op Ed
Nov 10, 2013, 10:48
26.
Re: Op Ed Nov 10, 2013, 10:48
Nov 10, 2013, 10:48
 
LibertyOrDeath wrote on Nov 9, 2013, 12:36:
Simon Says wrote on Nov 9, 2013, 12:23:
Cutter wrote on Nov 9, 2013, 12:13:
I guess we have very different ideas about what constitutes "frequent", particularly as it applies to when one pays a monthly fee for a service.

Not to mention that "have to rework the game pretty significantly to make it f2p".

There's nothing to rework, remove the price tag, done.

Obviously, this person knows little about business, economics, and how much money it takes just to have enough servers and bandwidth for 7.6 million subs. These same people probably believe that all the money that comes form subs are profit. Oo

Pretty sure I could almost operate Google with $100+ million/month... how many daily users.. 1 bln+?

Any company that can get bought then later on think, naahh I don't like this and buy itself back is stupid rich.
25.
 
Re: Shocker: WoW Not Going F2P
Nov 10, 2013, 05:42
NKD
25.
Re: Shocker: WoW Not Going F2P Nov 10, 2013, 05:42
Nov 10, 2013, 05:42
NKD
 
Muscular Beaver wrote on Nov 10, 2013, 04:26:
I really want to know where they get those numbers.
A few months back I checked every server how populated they were and they were rather empty, except 1 or 2 exceptions like Area 52 on horde side (alliance side is completely deserted).

You logged on to every server? There are almost 250 US servers alone. Another 100 for Europe. Then you take into account Horde and Alliance side... and the time it takes to run a proper /who census with a mod. Sorry, I'm calling bullshit. And even then you only get concurrent users, not how many active subscriptions there are.

And that's not even considering China, which I have no fucking clue how they calculate a user there.
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24.
 
Re: Shocker: WoW Not Going F2P
Nov 10, 2013, 04:26
24.
Re: Shocker: WoW Not Going F2P Nov 10, 2013, 04:26
Nov 10, 2013, 04:26
 
I really want to know where they get those numbers.
A few months back I checked every server how populated they were and they were rather empty, except 1 or 2 exceptions like Area 52 on horde side (alliance side is completely deserted).
I have given up on waiting for BIS to come back to their senses and do a real ArmA 2 successor.
Avatar 12928
23.
 
Re: Shocker: WoW Not Going F2P
Nov 10, 2013, 03:06
23.
Re: Shocker: WoW Not Going F2P Nov 10, 2013, 03:06
Nov 10, 2013, 03:06
 
For those requesting F2P in WoW it's easy, play on a private server. there are plenty of blizz like servers out there. And unlike what people think, it's not illegal.
22.
 
Re: Shocker: WoW Not Going F2P
Nov 10, 2013, 02:18
22.
Re: Shocker: WoW Not Going F2P Nov 10, 2013, 02:18
Nov 10, 2013, 02:18
 
PropheT wrote on Nov 9, 2013, 21:26:
Agent.X7 wrote on Nov 9, 2013, 20:11:
Really? Check that link out. Cash shop. You can buy in-games pets, mounts, etc. It has been around for a long time.

There is no in-game cash shop in WoW. Why not link to Amazon or Ebay where people are selling loot cards from the card game and call it a cash shop because they have items you can get for the game? You can buy XBL avatar items and DLC from Gamestop, are they a cash shop too?


Yeah, I got nothing. You went full retard there. Game over, man. GAME OVER!
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21.
 
Re: Shocker: WoW Not Going F2P
Nov 9, 2013, 22:18
21.
Re: Shocker: WoW Not Going F2P Nov 9, 2013, 22:18
Nov 9, 2013, 22:18
 
Agent.X7 wrote on Nov 9, 2013, 13:41:
NKD wrote on Nov 9, 2013, 12:33:
Simon Says wrote on Nov 9, 2013, 12:23:
Cutter wrote on Nov 9, 2013, 12:13:
I guess we have very different ideas about what constitutes "frequent", particularly as it applies to when one pays a monthly fee for a service.

Not to mention that "have to rework the game pretty significantly to make it f2p".

There's nothing to rework, remove the price tag, done.

Christ I hope you don't run a business.

Not as ignorant as you think. WoW already has a cash shop in place, which they use to generate profits IN ADDITION to sub fees. They would literally have to turn off subscription services and just start putting more stuff on the cash shop in order to pay for the servers.

There are tons of games doing that very thing, so don't tell me WoW can't. They WON'T because, derp, they make a fuckton of money that no shareholder would approve of them giving up.

Sure they could do that, but they'd have to put more stuff on there first. They can't just flip the switch and instantly have a successful F2P game.
20.
 
Re: Shocker: WoW Not Going F2P
Nov 9, 2013, 21:54
nin
 
20.
Re: Shocker: WoW Not Going F2P Nov 9, 2013, 21:54
Nov 9, 2013, 21:54
 nin
 
Why not link to Amazon or Ebay

Because they aren't run by Blizzard, the makers of WOW?


19.
 
Re: Shocker: WoW Not Going F2P
Nov 9, 2013, 21:26
19.
Re: Shocker: WoW Not Going F2P Nov 9, 2013, 21:26
Nov 9, 2013, 21:26
 
Agent.X7 wrote on Nov 9, 2013, 20:11:
Really? Check that link out. Cash shop. You can buy in-games pets, mounts, etc. It has been around for a long time.

There is no in-game cash shop in WoW. Why not link to Amazon or Ebay where people are selling loot cards from the card game and call it a cash shop because they have items you can get for the game? You can buy XBL avatar items and DLC from Gamestop, are they a cash shop too?

18.
 
Re: Shocker: WoW Not Going F2P
Nov 9, 2013, 20:39
18.
Re: Shocker: WoW Not Going F2P Nov 9, 2013, 20:39
Nov 9, 2013, 20:39
 
$137k is just to give you an idea. Obviously, there is development cost, salaries for over 1000 people; law suits and lawyer fees; marketing and advertising cost; depreciation; bank loan interests, and stock duties since they are publicly traded. Don't just focus on a single number and simplify it. Blizzard is no Google. They cannot afford to support F2P unless they have a financial justification.
17.
 
Re: Shocker: WoW Not Going F2P
Nov 9, 2013, 20:11
17.
Re: Shocker: WoW Not Going F2P Nov 9, 2013, 20:11
Nov 9, 2013, 20:11
 
PropheT wrote on Nov 9, 2013, 17:50:
Agent.X7 wrote on Nov 9, 2013, 13:41:
Not as ignorant as you think. WoW already has a cash shop in place, which they use to generate profits IN ADDITION to sub fees. They would literally have to turn off subscription services and just start putting more stuff on the cash shop in order to pay for the servers.

Wow doesn't have a cash shop. I think they might sell boosters in China or Korea or something like that, but the NA servers don't have anything like that.

http://tinyurl.com/q5lbhaa

Really? Check that link out. Cash shop. You can buy in-games pets, mounts, etc. It has been around for a long time.
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16.
 
Re: Shocker: WoW Not Going F2P
Nov 9, 2013, 19:00
16.
Re: Shocker: WoW Not Going F2P Nov 9, 2013, 19:00
Nov 9, 2013, 19:00
 
MonkeySpank wrote on Nov 9, 2013, 17:29:
For those who are requesting F2P, you need to understand the cost of hosting 7M high bandwidth high CPU usage accounts. $137k a day is no small change, even for Blizzard.[/url]

The estimate you linked isn't too bad. I've run servers similar to what they use and at 75,000 CPU's we're talking nearly 20,000 servers as indeed the infographic states (it would be 4 per machine). They save a lot of money by building in bulk, of course, but I wouldn't say the bandwidth is a large factor in the cost (you'd be surprised how efficient it is). The storage aspect is generally cheap upfront but has high maintenance costs (constant backups, drive replacements, energy usage).

Really, online games can be run quite cheaply these days. The fact is that one with efficient netcode that has already been paid for in R&D - such as a MMO that has been around in a beta form or more for over a decade that was already based on an almost 56k dial-up baseline - has relatively insignificant maintenance costs down the road. Actually, it would be more expensive to adapt to a dwindling user base than to slowly phase in a system that would maintain it, including through F2P changes (due to how licensing servers works, and the fact you're changing initial infrastructure that grew massively over ten years).

WoW was so successful that it can be said to follow the standard product cycle. Initial, rise, climax, fall, then maturity or failure. IBM is an example of a company that went into a maturity phase. Note that they sold off their desktop division around this time and have crazy amounts of R&D to this day. In other words, they adapted, so one must question if Blizzard isn't allowing WoW to slowly fail to encourage their own future projects. The cost of servers has very little to do with them not going F2P.
15.
 
Re: Shocker: WoW Not Going F2P
Nov 9, 2013, 17:56
15.
Re: Shocker: WoW Not Going F2P Nov 9, 2013, 17:56
Nov 9, 2013, 17:56
 
MonkeySpank wrote on Nov 9, 2013, 17:29:
$137k a day is no small change, even for Blizzard.

Uh, yeah, it is. Even if you assume that maintenance figure hasn't changed with about 1/3 reduction in subs since then (it definitely has, with all the server mergers and other downscaling), they still make $15 x 7,600,000 / 30 = $3.8 million PER DAY of every month. You can assume significantly less money per sub based on special deals or what their specific definition of "subscriber" is, say $10/mo, and it's still $2.53 million a day...

PropheT wrote on Nov 9, 2013, 17:50:
Wow doesn't have a cash shop. I think they might sell boosters in China or Korea or something like that, but the NA servers don't have anything like that.

Lolwut? Of course they do, it's called Battle.net. They sell pets, mounts, cosmetics, account services, etc. I will give you that you can't really call them micro-transactions, though, because most of that shit runs between $10-25 per item. Ridonkulous.

This comment was edited on Nov 9, 2013, 18:01.
14.
 
Re: Shocker: WoW Not Going F2P
Nov 9, 2013, 17:50
14.
Re: Shocker: WoW Not Going F2P Nov 9, 2013, 17:50
Nov 9, 2013, 17:50
 
Agent.X7 wrote on Nov 9, 2013, 13:41:
Not as ignorant as you think. WoW already has a cash shop in place, which they use to generate profits IN ADDITION to sub fees. They would literally have to turn off subscription services and just start putting more stuff on the cash shop in order to pay for the servers.

Wow doesn't have a cash shop. I think they might sell boosters in China or Korea or something like that, but the NA servers don't have anything like that.
13.
 
Re: Shocker: WoW Not Going F2P
Nov 9, 2013, 17:29
13.
Re: Shocker: WoW Not Going F2P Nov 9, 2013, 17:29
Nov 9, 2013, 17:29
 
I still play WoW a few times a week because no other MMO has come even close. I can't find a good MMO alternative. For those who are requesting F2P, you need to understand the cost of hosting 7M high bandwidth high CPU usage accounts. $137k a day is no small change, even for Blizzard.

WoW Infographic


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