"We got a lot of feedback from the Battlefield 3 singleplayer, and based on what we intended to deliver the team did a great job, but given that it's a Battlefield product there were a lot of expectations that it would be more open.

"What we promised ourselves [with Battlefield 4] was to unify the product more, so we infused a lot of the things from multiplayer - from being able to use your squad - into multiplayer, so now you can use them in single player to engage enemies. First and foremost we're opening up the encounters more to give you the freedom to decide how to tackle them, whereas in Battlefield 3 it was more 'pick up that one and kill that one', which I can agree is not the most exciting way. Players want to feel smart doing what they're doing."