I think it's hilarious how everyone rages at the business practices of the big guys, EA, Actiblizzard, etc. Everyone bitches about preorders, prices, DLC, and so on.
Then, the small guy finally finds a way to make their game without all the shenanigans. They find a way to let people that actually *want* their game and want *them* to develop it, then everyone flips the fuck out.
While "putting your money where your mouth is" by not pre-ordering the latest Colladoody likely won't put Activision out of business, it will definitely kill the little guys.