EA Ending Three Social Games

Calling the move part of a "sweeping company-wide restructuring" by Electronic Arts, Develop reports EA is planning to close The Sims Social, SimCity Social, and Pet Society, three social games provided through Facebook, saying the games will go offline on June 14th due to declining player activity. They are not offering refunds on the Playfish cash spacebux used in the titles, saying existing currency should be spent in the games between now and the closure, though it sounds like its all going up in smoke either way. They say each game has over one million monthly average users, with The Sims Social boasting 5 million MUAs, which prompts questions about how many users such games needed to be viable.
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Re: EA Ending Three Social Games
Apr 15, 2013, 11:27
17.
Re: EA Ending Three Social Games Apr 15, 2013, 11:27
Apr 15, 2013, 11:27
 
ViRGE wrote on Apr 15, 2013, 10:29:
wtf_man wrote on Apr 15, 2013, 10:17:
Well... if they are only being paid per ad hit... like YouTube pays a couple bucks per 1000 video hits... then probably there needs to be huge activity before the game can generate a profit. So once activity drops below a certain threshold, it probably starts losing money as EA has to pay whomever maintains the code, etc.

I don't know how the model works, nor how Facebook pays for the games.
The above was just a guess on my part.
...not that I really care about Facebook, social games, nor EA.
It's a correct guess. These games are supported through ads and whales (the dumb people that spend hundreds of dollars). Even with the two the average per-user take is very low due to the fact that ads pay poorly and whales are a tiny percentage. So if your user count drops below enormous levels, you can quickly reach a point where minimal dev costs and service costs outstrip your income. This is especially bad if you disproportionally lose your whales, leaving behind a bunch of people essentially playing for free.

I don't buy it.

At 5 million users.. even if they only all spent 1 dollar a month each on in game stuff... if your game cant survive on 5 million dollars a month then there are some kind of serious idiots running the show. I dev group of 10 should be able to maintain a game like that and add new content regularly.

I am just disgusted at most of the people running the game industry now.
The Whales name is Bob.
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