Op Ed

Clifford Unchained - Nickels, dimes, and quarters. By Cliff Bleszinski.
If you don’t like EA, don’t buy their games. If you don’t like their microtransactions, don’t spend money on them. It’s that simple. EA has many smart people working for them (Hi, Frank, JR, and Patrick!) and they wouldn’t attempt these things if they didn’t work. Turns out, they do. I assure you there are teams of analysts studying the numbers behind consumer behavior over there that are studying how you, the gamer, spends his hard earned cash.

If you’re currently raging about this on GAF, or on the IGN forums, or on Gamespot, guess what? You’re the vocal minority. Your average guy that buys just Madden and GTA every year doesn’t know, nor does he care. He has no problem throwing a few bucks more at a game because, hey, why not?

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Re: More Big Picture Details
Mar 2, 2013, 14:50
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Re: More Big Picture Details Mar 2, 2013, 14:50
Mar 2, 2013, 14:50
 
Dev wrote on Mar 2, 2013, 14:35:
I agree with your overall point, but a minor nitpick, the music industry also does hollywood type accounting.

They're not the only ones that do, but again, they're parts of a greater corporation, or they're privately held.

It's 100% illegal for an entire publicly held corporation to cook the books like that, and investors will react.

EA actually made money last year. They'd lost money the two or more years prior to that. How do they stay in business? They were losing $200MM-$600MM per year. They have 2.5billion in liquid assets. Their stock utterly tanked in this time, rapidly diminishing their value. But they were never in real danger, because they're sitting on so much cash and so many short term investments. They also issued half a billion in long term debt this year.
They're not an extremely healthy company right now, by any means. They're legitamitely floating between losing money and making money. The stock, as mentioned, has tanked. But there are signs of a turnaround, and they have time to right that ship.

We will see what happens if (when) the new consoles tank.


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