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Evening Consolidation

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3. Re: Evening Consolidation Feb 25, 2013, 20:39 Beamer
I've speculated on pricing here a ton, and I'm 100% certain the publishers are investigating it.

But not just high. Don't get me wrong, Call of Duty will always come in high. $59.99? Sure. $69.99? Why not.

Other games, though? They know damn well they can't sustain that. And they know damn well that there's a sweet spot. There are some issues:
1) Games will always sell a ton their first week, even if the price is high. It's hard to walk away from that
2) Games will always sell a ton when prices drop. Does a game on Steam sell better when it's released at $4.99 or when it's released at $9.99 then cut to $4.99 for two weeks every two months?

I'm guessing that last part is the big problem. Games hit at $59.99. They then go on sale from time to time. They then get price drops. They go on sale a few more times. Then prices drop again.

If the massive failure of JC Penny proves anything, it's that most people are motivated not by everyday low prices but by getting a bargain, especially a time-sensitive bargain that's act-now or lose.

Steam probably generates 30% of its annual revenue during the Christmas sale. Maybe more. Starting with a lower priced product instead of a higher one you regularly and quickly reduce probably wouldn't work as well.
Music for the discerning:
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2. Re: Evening Consolidation Feb 25, 2013, 20:12 Dev
Pretty sure they won't miss this excuse to raise the price. Even if htey have to start out doing a pre-order discount so if you pre-order its the expected $60.

From that article, pachter is practically salivating over it in fact:
I would applaud the publishers if they tried to charge $69.99" said Wedbush Securities' Michael Pachter.
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1. Re: Evening Consolidation Feb 25, 2013, 20:09 Trevellian
"Consoles need to be more like PCs, but as long as companies like Micorosft hand me giant bags of money to stifle my own creations by making them Console only I'll keep doing it and talking trash about PC gamers the whole time with a smile on my face."

FTFY Cliff.

And believe me, I don't take pleasure in feeling this way, I was a huge Unreal Tournament Fanboy all the way up till the last good one, UT2K4.
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