Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
User Settings
LAN Parties
Upcoming one-time events:
Germany 08/31
Chicago, IL USA, IL 10/19

Regularly scheduled events

Morning Metaverse

7. Re: Morning Metaverse Jan 29, 2013, 10:40 Beamer
InBlack wrote on Jan 29, 2013, 10:32:
How to do it without underminding their business model though?? You have to remember that these guys make a shitload of money from concessions from like the US and....the Whole of the Rest of the World.

I dunno, why the fuck would anyone pay extra to get HBO cable anymore when we can just get HBO:Online?

And, remember, they're owned by a cable company.

HBO doesn't create content to sell content. They create content to attract subscribers. Their audience isn't the just end user, it's the cable company (not sure how they work it, perhaps it's solely the cable company.)

Of course there could be a shift there, and it's on HBO could do very easily, but they'd have to be certain that their loss of bargaining power with the cable companies, as well as the cannibalization of subscribers, would be made up for by the purchases from new users. And it's hard to predict that, but probably safe to say it's unlikely.

Plus, much like major league sports, HBO has a growing importance. As of right now cable companies are desperate for things people can only get on cable and feel the need to watch as it happens. Hulu and Netflix have really shifted how and where people get and watch content, and DVRs make advertising less successful. But sports, man, people need to watch sports live, so now sports deals are huge. And HBO doesn't have advertising so it doesn't matter, but people can only get it one place and people want to watch it to talk about it at work the next day.
This makes sports the most powerful draw to cable and gives it the best bargaining in a good deal with a cable company, and makes HBO one of the top 2 or 5 and gives them ridiculous pull as well.

As soon as they become available off of cable then suddenly they lose all that power over cable companies.
Music for the discerning:
Previous Post Next Post Reply Quote Edit Delete Report
    Date Subject Author
  1. Jan 29, 09:34 Re: Morning Metaverse LiTh
  2. Jan 29, 09:36  Re: Morning Metaverse nin
  3. Jan 29, 10:16 Re: Morning Metaverse ldonyo
  4. Jan 29, 10:19  Re: Morning Metaverse Beamer
  5. Jan 29, 10:22  Re: Morning Metaverse Verno
  6. Jan 29, 10:32   Re: Morning Metaverse InBlack
>> 7. Jan 29, 10:40    Re: Morning Metaverse Beamer
  8. Jan 29, 11:45     Re: Morning Metaverse Quboid
  11. Jan 29, 14:23      Re: Morning Metaverse jdreyer
  9. Jan 29, 12:23 Re: Morning Metaverse LiTh
  12. Jan 29, 15:32  Re: Morning Metaverse mch
  13. Jan 29, 16:20   Re: Morning Metaverse Beamer
  14. Jan 29, 19:47    Re: Morning Metaverse Sepharo
  15. Jan 30, 00:47     Re: Morning Metaverse Ant
  16. Jan 30, 01:41      Re: Morning Metaverse Sepharo
  17. Jan 30, 08:26       Re: Morning Metaverse Beamer
  19. Jan 30, 20:17        Re: Morning Metaverse Sepharo
  20. Jan 30, 20:27         Re: Morning Metaverse Ant
  21. Jan 30, 20:43          Re: Morning Metaverse Sepharo
  18. Jan 30, 09:04       Re: Morning Metaverse Ant
  10. Jan 29, 13:29 Re: Morning Metaverse TheEmissary


Blue's News logo