Beamer wrote on Jan 10, 2013, 15:22:
There are much better ways to hear from your consumers.
Anything large and identified solely by usernames is probably not the way to go.
Why not? Just needs more supervising. I was part of a team, managing customer forums of a commercial daytrader site, way larger than that of Biowares little joint. We had our share of attention whores and outright CRAZY bums, but you can manage those people. Its a full time job, the company has to invest, but in the long run you keep a healthy community AND happy customers.
But this is not possible with one or two underpaid community managers and admins picked from the user base. This is WORK. Most companies dont see the profit in that, so forums deteriorate at a certain point and become a useless waste of money.